Infiniti’s Chief in Europe admits sales will be slow initially, especially in countries like Germany and the UK. During an interview with Autmobilwoche, Wright revealed that each dealer, of which there will be roughly 12 to 14, is only forecasted to sell 500 cars per year by 2013. Wright also expects the European operations to remain unprofitable for the first several years as the brand establishes itself in of the most competitive luxury markets in the world.
We suspect they could do a little better than this considering Infiniti's three Russian distributors have already sold more than 7,000 cars since setting up shop last year. Some of the models planned include the recently launched G37 Coupe and a new crossover based on the EX Concept.