Speaking with reporters from Automotive News at the Frankfurt Motor Show, Watanabe admitted “there was still room for quality improvement.” Japanese reports suggest the car will be priced below €5,000, but at that price Watanabe explained that it likely won’t “incorporate the safety and quality level Toyota wants to offer.”
Toyota is also reportedly planning a low-cost model for Europe to compete with a similar model expected from Volkswagen based on its new up! concept, but don't expect either of these to cost less than €5,000.