Six distinct Hyundai vehicles made their world debut at the SEMA Show in Las Vegas this week, marking the Korean carmaker’s seventh year at the event. For this year’s display Hyundai showed off vehicles spanning its entire product portfolio including cars based on the Elantra hatch, Tiburon coupe, Veracruz SUV, Azera sedan and Accent compact.

K-Daddyz Kustomz Elantra Touring “Beach Cruiser” Concept

The Elantra Touring Beach Cruiser Concept was customized by California-based K-Daddyz Kustomz and is the fifth consecutive SEMA show car for the Korean carmaker. The car’s exterior features a two-tone paint job with airbrushing and pin striping for extra effect. Other external modifications include a billet grille, 20in Konig Rolf Blix 3 wheels, Dunlop Sport Maxx tires, a MagnaFlow dual exhaust and a full K-Daddyz Kustoms bodykit.

Street Concepts – VIP Luxury Tuner Azera

A long-time Hyundai tuner, Shawn Williams from Street Concepts, delivered a modified version of the Azera sedan. His team took Hyundai’s flagship and turned it into the “VIP Luxury Tuner.” The Azera’s custom white pearl paint and black suede seats with white stitching create a sporty look to match the Eibach suspension, MagnaFlow catback exhaust, K&N intake and Brembo brakes.

Troy Lee Designs – High-Tech Urban Escape Vehicle

Troy Lee Designs, known for its custom-design racing helmets, sports equipment and apparel, applied its unique artistry to the first-ever Hyundai Veracruz custom. The painters applied a classic Troy Lee Designs paint scheme with Momo FXL1 wheels that pair with the 265/50-20 Nitto 420 tires. Mechanically, the Veracruz was modified with Eibach springs and received a beefed-up Willwood oversized brake system.

Mobis – Parts Expo Tiburon

Hyundai’s accessories group, Mobis Parts, created the Hyundai Mobis Parts Expo Vehicle. In addition to the KDM full-body kit by Tomato, supercharger by Next Generation Motorsports and Eibach suspension, this Tiburon features prototype parts that will be in Hyundai dealerships’ parts departments in the near future.