In the longer term Cadillac hopes to prove itself to be a technology leader with the introduction of hybrid, flex-fuel and even fuel-cell models, Taylor revealed to Automotive News. The first of these new cleaner models will be an E85 flex-fuel version of the Escalade and eventually there could also be a fuel-cell model as well. According to Taylor, if GM green lights fuel-cell technology Cadillac will be the first brand to get it.
Other models include a new entry-level crossover based on the Provoq concept, a midsized BRX SUV, a new large sedan to replace the aging STS and DTS models and a new baby Cadillac possibly called the ATX. Officials were wary of launching a model priced less than the CTS but since the sedan has moved up in price to around $30,000 to $40,000, there’s definitely room for a new ATX model with a price tag of $25,000 to $30,000, Taylor revealed.