The carmaker’s President, Jim Press, has now revealed to Bloomberg that most of the future cuts will affect Chrysler's SUV models. SUVs currently account for almost three-quarters of its sales but despite this Press said only half of the 11 SUV models on sale are needed.
“We're going to stop overlapping, we're going to bring everything under one roof. By doing that we will have more products in the markets we are not covering,” Press explained. "Our finances will have better quality.''
Press also described Chrysler’s minivan models as being “redundant” and confirmed that some of them will be cut during the next four to five years. The overall goal will be to pare total models by almost a third, to about 19 from 28. At the same time Chrysler is also shedding more than 25,000 jobs to help improve its financial performance and ensure its long term viability.