Personalization

The special Rolls-Royce was developed by the automaker's Bespoke personalization service.

Abarth, the performance division at Fiat, is out to show that even buyers of humble cars like the 500 minicar can enjoy the kinds of vehicle personalization that we’re accustomed to seeing on supercars. We were given a taste of what to expect with the limited edition Abarth 695 models...

A member of the exclusive world of ‘hypercar’ manufacturers, Sweden’s Koenigsegg for years has been focused on upping the ante of its line of mid-engine exotics, with its latest offering, the Agera R, setting six new land speed records for a production car last year and then...

Audi’s Q5 crossover is the latest model to get the Audi Exclusive touch, though it’s still in the concept phase and so far confirmed only for Europe. Audi Exclusive is the personalization service for the brand with the four rings, offering customers of its cars upgrades such as special...

Buyers of Ferraris have a number of options available to them for personalizing their supercars, something the automaker says nearly all of its customers opt to do. Not content with its previous Special Projects, Carrozzeria Scaglietti and One-to-One departments, Ferrari decided to launch a new...

Any performance or luxury automaker worth its salt these days offers some level of personalization for its cars. After all, if you’re dropping the price of an average home on a new car you wouldn’t want the person up the street to be able to buy one in the exact same specification as...

Ferrari, Lamborghini, Bentley, Rolls-Royce, BMW, Porsche--all have their own lines for making your car more yours. Now Aston Martin joins with its new Q by Aston Martin line. If the name evokes thoughts of James Bond's Q, perhaps it should--the service isn't limited to just interior and exterior...

Brother of Fiat chairman and Agnelli crown prince John Elkann, and the possible future boss of Ferrari, the ever-flamboyant Lapo Elkann has taken advantage of his family links yet again to create this one-off Ferrari 458 Italia finished in a military pattern--both inside and out. Elkann, as you may...

The degree of bespoke personalization available to Rolls-Royce buyers has helped the brand achieve record sales.

There’s buying a new car, and then there’s buying a new Ferrari. One is a process most of us will likely experience in our lives while the other is an occasion that very few will get to enjoy, and one that is very special. To make the purchase of a Ferrari even more memorable, the...

Although we first heard about Ferrari’s latest ‘Tailor-Made Program’ back in July, the Italian supercar marque waited until this week’s 2011 Frankfurt Auto Show to formally announce it. In Frankfurt Ferrari had a dedicated stand for the Tailor-Made Program, with several...

What are you to do if you want a long-wheelbase Audi A8 with a W12 engine and a hyper-premium, limited-edition feel? Get on the short list for the 50 Exclusive Concepts that will be built, that's what. Announced today at the Frankfurt Auto Show, the A8 L W12 will see just 50 units built, featuring...

McLaren chose the recent 2011 Pebble Beach Concours d’Elegance to announce plans for a new vehicle personalization program dubbed McLaren Special Operations. Designed for the new MP4-12C, and two other supercars in the pipeline, McLaren Special Operations caters to owners looking to add...

The Audi Exclusive customization option is now available for the Audi R8 supercar.

It's the 5th of July. You're at work. Probably bored, and almost certainly hung over from the celebrations yesterday. If you're like us, you might be idly scanning the internet for something to do in your downtime. Motor Authority comes to your rescue. We've done the legwork and found the best...

MINI is launching a new personalization program called MINI Yours, which will essentially offer customers a range of different options to configure their car exactly how they want it. Customers will be able to choose from a large selection of exterior paint finishes, light-alloy wheels, upholstery...

The new 2012 BMW 6-Series Convertible doesn’t go on sale until spring but we already know that in its 650i guise it will be wearing a $91,375 (including destination) sticker. Now, we have an early look at the exclusive BMW Individual package that will be available for the new 6-Series range...

The supercar buying experience would easily rate as one of the most exciting periods of anyone’s life. Whether you’re a car nut or not, dropping enough money to buy a house on a car is something most people will never get to experience but as you can imagine the process is generally a...

BMW’s ‘Individual’ program was established back in 1991 for designing and creating customized versions the automaker’s cars for customers who were looking for made-to-measure solutions. The cars are ideal for those customers who seek the highest levels of luxury and look to...

Ferrari’s One-to-One Personlization Program was initially launched as a premium service only for buyers of the flagship 612 Scaglietti who were looking for additional customization of their vehicles via a dedicated 'atelier' area at the factory in Maranello. However, the popularity of the...