Q by Aston Martin Individualization Program: Geneva Preview

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Ferrari, Lamborghini, Bentley, Rolls-Royce, BMW, Porsche--all have their own lines for making your car more yours. Now Aston Martin joins with its new Q by Aston Martin line.

If the name evokes thoughts of James Bond's Q, perhaps it should--the service isn't limited to just interior and exterior styling, but includes the commissioned design and manufacture of a completley unique car thanks to the company's Vertical Horizontal (VH) architecture and modular design.

If you're not interested in a completely bespoke Aston Martin, you can also use the Q to color match your favorite bicycle to match your car; dash nearly any color or material across the inside or outside; add high-defintion trackday cameras built into the car; and much, much more.

The Q by Aston Martin service will get a preview with two unique vehicles at the 2012 Geneva Motor Show.


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