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BMW Individual Unveils Steinway & Sons Inspired 7-Series ‘Composition’

 
3 1,814 views Nov 12, 2010
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BMW Individual 7-Series Composition

HI-RES GALLERY: BMW Individual 7-Series Composition
BMW’s ‘Individual’ program was established back in 1991 for designing and creating customized versions the automaker’s cars for customers who were looking for made-to-measure solutions. The cars are ideal for those customers who seek the highest levels of luxury and look to own a more personalized vehicle.

As such, only the finest quality materials are used and the greatest of care is employed for even the smallest detail of BMW Individual cars. The latest creation from the division is the new 7-Series Composition luxury sedan, whose modification process has been inspired by piano manufacturer Steinway & Sons.

Both the exterior and the interior design are modeled on the colors of the piano keyboard and its contrast between black and white. At the same time, the paint finish--which comes in a choice of black or white--and upholstery and surface materials are unique to the special edition model.

To ensure a flawlessly sparkling body finish, the 7-Series Composition undergoes a highly complex multi-stage process. Once the basic black or white paint has been applied, the body then receives three protective clear coats. Each individual layer is smoothed and polished by hand, resulting in a surface quality comparable to that of high-class piano lacquer and producing a similar sheen.

Along with 20 inch light-alloy wheels, the car is visually enhanced by a gold-colored coachline running the full length of the vehicle.

Inside, the cars are fitted with the highest quality Merino full-leather upholstery, Alcantara headliner and unique interior trim--including Piano varnish wood trim. Illuminated doorsills and custom Steinway & Sons logos finish off the BMW Individual treatment.

Customers can choose any 7-Series engine option for the BMW Individual transformation, as well as either short or long-wheelbases.

[BMW]



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Comments (3)

  1. By JusSayin Posted: 11/13/2010 7:29pm PST

    Steinway BMW
    _____________
    Steinway? Really? Steinway is not considered a top tier piano, except by a few professionals that are tied to Steinway by their "Banked" pianos, and Steinway's Stooge, Larry Fine, who apparently has never objectively tested a normally prepped Steinway a mortal could consider buying. I find BMW's alliance with Steinway troubling. The three best piano makers are considered German, even though the best for home or salon use is Austrian. Bechstein and Blüthner are far superior to any Steinway, including the Hamburg Steinway, made by a distant relative of Wilhelm Steinway, and superior to American Steinways. Overall, Bechstein is the best, but for smaller venues and salons, nothing can touch the Austrian Bösendorfer, which is often considered German.Additionally, Victor Borge called the Bosie the Rolls Royce of pianos with little wheels, and BMW owns R-R now.
     
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  2. By Jenny Posted: 11/14/2010 1:04am PST

    You'd have to be truly deluded to not consider Steinway a top tier piano. Your attempts at making your opinions ("not considered a top tier piano", says who, you?) as objective and fact are downright nauseating.
    In 2003, Fortune reported that Steinway had their pianos in over 95% of concert halls around the world. That is a fact. In addition, most customers who will consider buying a special edition 7-series probably won't care about Steinway's credibility (or at least what you attempt to establish as their lack of credibility) as a top tier piano maker. Not that it matters since clearly they've saturated the market with their products.
     
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  3. By pat Posted: 11/14/2010 11:46am PST

    i have a steinway (my dad does) but not any BMW's I think this car is very gody and way to many emblems also jenny way to put down the other guys who blogs purely negative info if u dont like the car or the piano dont write about it right? i wish this was in a merc or better yet the upcoming bentley mulsane
     
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