BMW Individual Unveils Steinway & Sons Inspired 7-Series ‘Composition’

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BMW’s ‘Individual’ program was established back in 1991 for designing and creating customized versions the automaker’s cars for customers who were looking for made-to-measure solutions. The cars are ideal for those customers who seek the highest levels of luxury and look to own a more personalized vehicle.

As such, only the finest quality materials are used and the greatest of care is employed for even the smallest detail of BMW Individual cars. The latest creation from the division is the new 7-Series Composition luxury sedan, whose modification process has been inspired by piano manufacturer Steinway & Sons.

Both the exterior and the interior design are modeled on the colors of the piano keyboard and its contrast between black and white. At the same time, the paint finish--which comes in a choice of black or white--and upholstery and surface materials are unique to the special edition model.

To ensure a flawlessly sparkling body finish, the 7-Series Composition undergoes a highly complex multi-stage process. Once the basic black or white paint has been applied, the body then receives three protective clear coats. Each individual layer is smoothed and polished by hand, resulting in a surface quality comparable to that of high-class piano lacquer and producing a similar sheen.

Along with 20 inch light-alloy wheels, the car is visually enhanced by a gold-colored coachline running the full length of the vehicle.

Inside, the cars are fitted with the highest quality Merino full-leather upholstery, Alcantara headliner and unique interior trim--including Piano varnish wood trim. Illuminated doorsills and custom Steinway & Sons logos finish off the BMW Individual treatment.

Customers can choose any 7-Series engine option for the BMW Individual transformation, as well as either short or long-wheelbases.

[BMW]

 
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