Ferrari Launches Tailor-Made Program At 2011 Frankfurt Auto Show

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Although we first heard about Ferrari’s latest ‘Tailor-Made Program’ back in July, the Italian supercar marque waited until this week’s 2011 Frankfurt Auto Show to formally announce it.

In Frankfurt Ferrari had a dedicated stand for the Tailor-Made Program, with several custom cars similar to the Lapo Elkan inspired ‘Blue-Denim’ California pictured here.

The Tailor-Made Program provides clients with an extensive range of exclusive cloth trim, colors, finishes and technical materials for a final specification inspired by unique classic Ferraris and by motorsports.

The selection is available in three innovative collections--Classica, Scuderia and Inedita--specifically conceived by Ferrari’s own Styling Center.

In creating their bespoke cars, clients will be assisted by their own personal designer throughout the decision-making process, right up until delivery.

Note, the latest Tailor-Made Program isn’t the first of Ferrari’s vehicle personalization services. In fact, it isn’t even the second.

There’s also the ‘Special Projects’, which spawned the Ferrari Superamerica 45, as well as the original 'Carrozzeria Scaglietti' and 'One-to-One' programs.

With so many options for customers, it’s little wonder that every Ferrari sold this year had some form of personalization.
 
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