Although we first heard about
Ferrari’s latest ‘Tailor-Made Program’ back in July, the Italian supercar marque waited until this week’s 2011 Frankfurt Auto Show to formally announce it.
In Frankfurt Ferrari had a dedicated stand for the Tailor-Made Program, with several custom cars similar to the Lapo Elkan inspired ‘Blue-Denim’ California pictured here.
The Tailor-Made Program provides clients with an extensive range of exclusive cloth trim, colors, finishes and technical materials for a final specification inspired by unique classic Ferraris and by motorsports.
The selection is available in three innovative collections--Classica, Scuderia and Inedita--specifically conceived by Ferrari’s own Styling Center.
In creating their bespoke cars, clients will be assisted by their own personal designer throughout the decision-making process, right up until delivery.
Note, the latest Tailor-Made Program isn’t the first of Ferrari’s vehicle personalization services. In fact, it isn’t even the second.
There’s also the ‘Special Projects’, which spawned the Ferrari Superamerica 45
, as well as the original 'Carrozzeria Scaglietti' and 'One-to-One
With so many options for customers, it’s little wonder that every Ferrari sold this year had some form of personalization.