Motor Authority is High Gear Media's luxury and performance automotive destination, focusing on the latest news for the finest vehicles on the market today. Motor Authority went live in 2006 as a small enthusiast website focusing on new vehicles and on industry news, with a bias toward performance and luxury vehicles. Since then, Motor Authority has grown to become one of the Web's most respected automotive sites, within the industry and among its long-time followers.
Motor Authority's readership consists of driving enthusiasts, industry members and in-market consumers, all of whom are searching for the very latest and most reliable information to make informed decisions on the luxury and performance cars they follow and drive.
High Gear Media's owned and operated network of automotive destinations have over 3.5 million visitors monthly and include its anchor site, TheCarConnection.com, its luxury site, MotorAuthority.com, its green site, GreenCarReports.com, its family site, FamilyCarGuide.com, its social media site, SocialCarNews.com and a new car tech site called AllCarTech.com. High Gear Media's editorial staff and contributors have written at publications such as Car and Driver, AOL Autos, AutoWeek, Automobile Magazine, and Wired. The company's content is syndicated to partners including Yahoo! Autos, NASCAR.com, Discovery News, SpeedTV and The San Francisco Chronicle.
High Gear Media is headquartered in Palo Alto, Calif. and received its funding from Accel Partners, Greylock Partners and DAG Ventures.