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Rolls-Royce Presents Art Deco-Inspired Cars At 2012 Paris Auto Show

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Rolls-Royce is hoping to provide inspiration to its well-heeled customers who may decide to opt for the automaker’s expanding personalization service, Rolls-Royce Bespoke, with a trio of cars that take their design influence from the Art Deco era. They make their debut today at the 2012 Paris Auto Show, the same city where the Exposition Internationale des Arts Décoratifs et Industriels Modernes was hosted in 1925--it was this event that the Art Deco movement derives its name.

The cars, which include Ghost and Phantom sedans, as well as a Phantom Drophead Coupe, reference a style defined by Rolls-Royce as one of the world’s “most glamorous and exciting” design movements. Whether you agree is up to you to decide, though there’s no denying that the special touches applied by the Bespoke team add some appeal.

So what are these special touches? In addition to the contrasting two-tone exteriors, the cars also feature hand-fashioned stainless steel trim inside the cabin, Art Deco-style geometric coachline patterns and specially crafted marquetry trims in the wood veneers.

Akin to the artisans of what is sometimes called ‘high’ Art Deco, only the very finest materials are employed. Specially sourced wood veneers, selected for richness and complexity of grain, are adorned with mother of pearl or silver inlays. Additionally, the softest cashmere and finest leather combine to make the cabin much more welcoming.

The Art Deco Ghost has been presented in a two-tone finish, with Jubilee Silver atop Cobalto Blue. The Art Deco Phantom sedan gets an Infinity Black finish, while the Phantom Drophead Coupe is decked out in Powder Blue.

Rolls-Royce has confirmed that an exclusive range of Ghost and Phantom models inspired by this trio of Art Deco cars will be offered to the public. This comes as no surprise given the success of high-profit special editions in the past, such as the recent Phantom Coupe Aviator Collection. In this way, Rolls-Royce is able to expand its business without having to substantially increase volumes and thus diminish its exclusivity factor.

For more from the 2012 Paris Auto Show, be sure to check out our dedicated show page.
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