Buyers of Ferraris have a number of options available to them for personalizing their supercars, something the automaker says nearly all of its customers opt to do. Not content with its previous Special Projects, Carrozzeria Scaglietti and One-to-One departments, Ferrari decided to launch a new personalization service last year called
Ferrari Tailor Made
to cater for all the demand.
The first car treated by the craftsman of Ferrari Tailor Made to land in the U.S. has been revealed, a version of the FF that was delivered to its owner this past weekend at the 2012 Pebble Beach Concours d’Elegance
. That owner is professional golfer Ian Poulter, who was handed the keys by none other than Ferrari CEO Amedeo Felisa.
Poulter chose a Sabbia triple-coat exterior for his FF with the interior in black Poltrona Frau leather and tartan, a characteristic of his new clothing collection and a first for a Ferrari. The trunk was also lined in carbon fiber and features contrasting sections composed of more tartan.
Ferrari Tailor Made isn’t a process where a buyer simply selects a few materials and then has Ferrari’s design team come up with the rest. Owners are actually invited to Ferrari’s factory in Maranello, Italy, and are assisted and guided through the selection process by their own personal designer who is charged with guaranteeing that the resulting cars are both unique and consistent with the Ferrari brand and its tradition.
In this case no changes were made to the drivetrain, which means Poulter’s FF still features a 6.3-liter V-12 good for 651 horsepower and 504 pound-feet of torque.