Car Advertising
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Raikkonen took time out from his busy schedule driving Alfa Romeo's Formula One cars to sample one of its road cars.
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Cheeky VW advertises manual transmission as anti-theft device
Driving a car equipped with a manual transmission these days is something of a rarity among the public, but this rarity has turned into something positve for owners of manual-equipped cars. It seems the decline of three pedals and a stick has produced numerous headlines declaring would-be thieves...
Sean Szymkowski -
Fast as h: Lexus out to promote performance aspect of hybrids
If we say "hybrid", your mind instantly moves to visions of slow wedge-bricks clogging up the fast lane on your local highway. Lexus is looking to change that. A new campaign called "Fast as h" aims to show the performance aspect aligned with its own hybrid offerings. Those aspects are easy to see...
Jeff Glucker -
Here are the top car ads from Super Bowl LII
Sunday's Super Bowl LII saw the Philadelphia Eagles overthrow the New England Patriots in Minneapolis, Minnesota, 41 to 33. But it also saw a number of car ads, including a record five from Fiat Chrysler Automobiles. We'll remind you that the cost of a 30-second spot during the Big Game ranges into...
Viknesh Vijayenthiran -
Lexus Super Bowl 52 spot stars 2018 LS 500 and "Black Panther" cast
Lexus will return to the Super Bowl on February 4 with a brand new advertisement featuring the 2018 LS 500 F Sport and plenty of help from the "Black Panther" cast. It's no coincidence T'Challa, better known as the Black Panther, will help highlight the new LS 500. The protagonist in the latest...
Sean Szymkowski -
Matthew McConaughey returns for 2018 Lincoln Navigator spot
Lincoln's brand ambassador has returned for another intriguing advertisement, this time for the new 2018 Navigator luxury SUV. The brand launched the spot on Thursday before it makes its television debut on January 1 during the College Football Playoff. The spot, titled "Perfect Rhythm," features a...
Sean Szymkowski -
It's not exactly Michael Jordan versus Larry Bird for McDonald's circa 1993, but as we can see from this outtake in filming for his commercial for the Infiniti Q50, NBA star Steph Curry might as well say "nothing but interior." The Golden State Warriors shooting guard signed on with Infiniti as a spokesman in June, and now he's shooting basketballs into sport sedans. His first commercial will come out this summer. In this quick video, the recently crowned NBA champion and four-time all-star sinks a shot through the sunroof of a 2018 Infiniti Q50 from about 30 feet. That's child's play for one...
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Aston Martin, Tom Brady collaboration begins with 'Category of One' series
Earlier this year, Aston Martin announced none other than all-pro New England Patriots quarterback Tom Brady had signed on for future promotional efforts. Now, we have a better idea what Brady will be doing with the British luxury brand. Aston Martin revealed Brady will star in a new content series...
Sean Szymkowski -
First ad for the 2017 Honda Civic Type R drops
Honda has long had a penchant for motorsports, and it has translated into an iconic nameplate for the brand's road cars: Type R. Except, the United States has mostly been left out of the Type R party. That changes this year and Honda is sounding the news off loud and clear in the 2017 Civic Type...
Sean Szymkowski -
Karma Revero spot airs ahead of start of deliveries in May
Karma has aired the first television spot for its Revero extended-range electric sedan ahead of the start of deliveries in May. The spot made its debut on Sunday during the broadcast of the 2017 U.S. Open Polo Championship which Karma is a sponsor of. It shows the Revero being delivered to...
Viknesh Vijayenthiran -
Dodge highlights role in 'The Fate of the Furious' with new ads
The eighth installment of the Fast and the Furious franchise, “The Fate of the Furious,” arrives in theaters on April 14 and once again the Dodge brand, a favorite of lead character Dominic Toretto, played by Vin Diesel, will be heavily represented. According to Dodge, there will be...
Viknesh Vijayenthiran -
Tom Brady teaming up with Aston Martin
Tom Brady, the greatest quarterback of all time, is joining forces with a new team. No, he's not leaving the NFL champion New England Patriots. Instead, he's adding a new partner to his portfolio of companies to which he lends his name and dashing likeness. That name will be joining one coined by...
Jeff Glucker -
Millions tuned in yesterday to watch Super Bowl LI go down. Many, though, were probably not even football fans. Rather, they tune in simply to watch all the ads screening during the game. This is some of the priciest airtime on television we’re talking about, so companies—many of them automakers—typically go all out to ensure their ads are entertaining. Here’s a rundown of some of the top automotive ads that we watched yesterday. Alfa Romeo: Fiat Chrysler Automobiles normally has some of the most memorable ads of Super Bowl. This time the focus was on the comeback of...
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Buick Super Bowl ad stars Cascada, Cam Newton, and Miranda Kerr
Last year at this time Cam Newton was in the Super Bowl. This year, he'll be part of the festivities again, and he'll even be playing football but it will be with Pee Wees. That's because Newton, the incredibly talented but often brooding Carolina Panthers quarterback, is featured in Buick's Super...
Kirk Bell -
Audi gets political in Super Bowl LI spot
By now you’re probably tired of all the politicized rantings across news outlets and social media. Audi doesn’t see it that way. The automaker is getting into the game by inserting its message in a 60-second spot for Super Bowl LI. It's called “Daughter,” and it features a...
Viknesh Vijayenthiran -
Mercedes 'Easy Driver' Super Bowl spot features Peter Fonda, AMG GT Roadster
The Coen Brothers are rightfully viewed as directorial geniuses. With such masterpieces as "Fargo," "Oh, Brother, Where Art Thou," "Miller's Crossing," "and "The Big Lebowski" under their belts, their take on the world can range from understated to surreal to hyper real. It's not often you can get...
Kirk Bell -
Lexus previews its Super Bowl commercial
Lexus has a big year coming up with two line-topping luxury cars. To promote the forthcoming LC coupe and LS sedan, the Japanese luxury brand will be spending big during the Super Bowl telecast set for February 5. A 30-second spot called "Man & Machine" will run during the second quarter of the...
Kirk Bell -
Hyundai to film its Super Bowl LI ad during the big game
We hope you didn't click on this story to watch Hyundai's ad ahead of this year's Super Bowl; you won't find it here. That's because it hasn't even been filmed yet. The Korean automaker says that it will film a 90 second documentary during the game itself and that it will run in the "post gun"...
Andrew Ganz -
We’re now just a month out from Super Bowl LI and one of the first automakers to announce a spot is Honda, which has a redesigned CR-V to promote. The ad will be a follow-up to the successful spot aired during last year’s game, which saw a farm dog tout the benefits of Honda’s redesigned Ridgeline. Honda says last year’s ad got roughly 100,000 people to enquire about the Ridgeline. With the wider target audience for the CR-V, even more people are likely to be influenced by this year’s ad. It will be the third time a CR-V has featured in a Big Game spot. The...
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Lincoln calls on Matthew McConaughey for Continental spot
Lincoln has a new Continental on sale and to help promote it the automaker has once again called on actor Matthew McConaughey. He features in a new spot to be beamed out to televisions across the country on December 31. You don’t have to wait until then to watch it as an extended version is...
Viknesh Vijayenthiran -
Lincoln returns to Matthew McConaughey for new MKZ ad campaign
Lincoln Motor Company has once again turned to actor Matthew McConaughey for its ad campaign, with this latest series focused on the automaker's updated MKZ mid-size sedan. The MKZ was given more than a thorough nip and tuck for 2017, something Lincoln highlights in the new series of three...
Andrew Ganz -
FTC sues VW over "Clean Diesel" advertising
Volkswagen can add one more lawsuit to the growing list resulting from the ongoing diesel scandal. The U.S. Federal Trade Commission (FTC) is now suing the embattled German carmaker because of allegedly false claims in years of "Clean Diesel" advertising. VW used the Clean Diesel tagline for years...
Stephen Edelstein -
Jaguar ad enlists Stephen Hawking as villainous mastermind
In 2014, Jaguar presented a new advertising campaign that took the brand in a rather interesting direction. Typically, an automaker likes to be seen as heroic. Jaguar, however, sees things a bit differently and decided to fully embrace the British tradition of churning out villains. The wise...
Jeff Glucker -
Watch The Car Ads That Debuted During Super Bowl 50: Video
The Super Bowl is big business, particularly for automakers who each year line up to pay millions of advertising dollars for a bit of airtime. While in past years there were always the luxury brands trying to outdo each other, this year they’ve mostly taken a backseat and left the task up to...
Viknesh Vijayenthiran