Lincoln calls on Matthew McConaughey for Continental spot

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Lincoln has a new Continental on sale and to help promote it the automaker has once again called on actor Matthew McConaughey.

He features in a new spot to be beamed out to televisions across the country on December 31.

You don’t have to wait until then to watch it as an extended version is already up on YouTube. And like Lincoln’s previous ads featuring the “Interstellar” and “Dallas Buyers Club” star, there are plenty of musings and finger movements.

The spot is the first in the new campaign titled “That’s Continental.” To film it, Lincoln took a Continental out to Iceland and drove it onto a glacial plain. This is how Lincoln managed to create image of the stark landscape covered in a thin layer of water. Lincoln says people are already familiar with the Continental nameplate, so for the latest model it wanted to show the car in a very unusual setting.

The new Continental lists as a 2017 model and is priced from $45,485, including a $925 destination charge. There are three V-6 engines to choose from with outputs ranging from 300 to 400 horsepower. There are also four trim levels to choose from including a range-topping Black Label option featured in the spot.

 
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