Dodge highlights role in 'The Fate of the Furious' with new ads

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The eighth installment of the Fast and the Furious franchise, “The Fate of the Furious,” arrives in theaters on April 14 and once again the Dodge brand, a favorite of lead character Dominic Toretto, played by Vin Diesel, will be heavily represented.

According to Dodge, there will be Chargers and Challengers in the movie, and you can bet the Challengers will be the upcoming Challenger SRT Demon.

That’s because some wide-body Challengers resembling the Demon have appeared in a trailer for the movie. A video has also surfaced that shows Vin Diesel with the wide-body beasts. There’s also the oh-so-coincidental fact that Demon will be unveiled just three days prior to the movie’s release.

To highlight its close links with the franchise, Dodge plans a new marketing campaign that will include two television spots featuring portions from the movie. The first, “Muscle Heaven,” features drag racer Leah Pritchett and shows a Challenger SRT Hellcat smashing through a wall. We then switch to a scene from the movie where a handful of wide-body Challengers, presumably Demons, are being chased.

The second ad will star Gas Monkey Garage’s Richard Rawlings.

 
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