Car Advertising
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For Super Bowl XLV, in 2011, Chrysler hired Eminem to deliver a loud and clear message: the American auto industry, most noticeably Chrysler and its affiliated companies, were back. Perhaps even more relevant was the theme that Detroit, America’s motor city, was also on an upswing. Last year, Clint Eastwood delivered his “halftime in America” speech for Super Bowl XLVI. Though the ad soon turned into a political hot potato, its original message was meant be be this: America may be down, but it’s never truly out. Hitting the sentiments of the viewing public seems to...
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Chevrolet Airs First Ad For 2014 Corvette Stingray: Video
It won’t be on sale until the third quarter of the year, but the first television ad for the new 2014 Chevrolet Corvette Stingray has just aired, revealing car in motion for the first time, and at a race track, no less. Titled Enemy Of The Same, the ad is likely to be the first in a series of...
Viknesh Vijayenthiran -
Lincoln Readies Its 'Steer The Script' Super Bowl Ad: Video
When Lincoln revealed it would use comedian Jimmy Fallon to write the script for its upcoming Super Bowl ad, based on Twitter submissions about epic road trips from fans, we’ll admit that our first thought was “this isn’t going to end well.” Lincoln, after all, has been...
Kurt Ernst -
Does Mercedes’ Super Bowl Ad Explain Justin Bieber’s Popularity? Video
We tip our hats to Mercedes-Benz, who admittedly had us beyond puzzled with the build up to its Super Bowl XLVII ad. While we certainly don’t mind reviewing footage of Kate Upton, we couldn’t see where she fit into the grand scheme of things - until now. While we can’t say...
Kurt Ernst -
Volkswagen's 'Happy' Super Bowl Ad Stirs Controversy: Video
Volkswagen’s upcoming ad for Super Bowl XLVII doesn’t feature scantily clad bikini models, singing dogs or an adorable pint-sized version of a famous movie villain. There are no pyrotechnics, driving stunts or rock bands, either. Instead, it centers on the quest of a lowly office drone...
Kurt Ernst -
14 Different Mercedes Models Star In New Die Hard Movie: Video
These days, we find ourselves asking how much is too much when it comes to product placement spots in movies and on television. When is a movie or television show nothing more than a script steered around beauty shots designed to sell product? Based on the latest press release from Mercedes-Benz...
Kurt Ernst -
Audi has had a pretty good run of luck with its recent Super Bowl advertising. In 2011, they asked viewers to say goodnight to stuffy, pretentious luxury and embrace the modern take on it by buying an Audi instead of a Mercedes-Benz. Based on the increase in Audi’s U.S. sales, we’d say that more than a few viewers took that message to heart. In 2012, Audi followed up with a humorous spoof on the vampire craze, and again struck Super Bowl ad gold. For this year’s Super Bowl XLVII, Audi is letting its fans steer the ending of its big game ad. The premise is simple; an...
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Toyota’s Super Bowl Spot Warns: Be Careful What You Wish For
With Super Bowl XLVII now less than two weeks away, automakers are frantically teasing their ad spots for the big game. We know that Mercedes Benz will have model Kate Upton hosting a tutorial on car washing, while VW takes a simpler approach to tell consumers “why VW.” Luxury brand...
Kurt Ernst -
Upcoming Mercedes Marketing Offensive To Include Super Bowl Spots
Over the next three years, Mercedes-Benz will launch nine all-new products in the United States market, including a new range-topping S-Class and an entirely new compact car dubbed the CLA. It’s clear that Mercedes-Benz will rely heavily on marketing and advertising to get the word out, but...
Kurt Ernst -
Audi Kicking Off S8 Sales With NFL Advertising: Video
For the first time in its history, Audi will sell all of its S Models in the United States, giving buyers on these shores the chance to sample all of the brand’s race-derived luxury performance wares. To highlight this, Audi will launch a new television commercial for the S8 during...
Kurt Ernst -
Olympic Record Holder Usain Bolt Pitches The Nissan GT-R
Usain Bolt, the fastest man in the world, can run 100 meters in 9.58 seconds and 200 meters in 19.19 seconds, both world records. He has a thing for fast cars, too as evidenced by his joy over lapping in the Ferrari 458 Italia and 599 GTB at Italy's Fiorano circuit. It should come as no surprise...
Kurt Ernst -
Volvo's Latest Pitchman Is NBA Sensation Jeremy Lin
Volvo believes that social media is the key to selling cars around the world, and it's enlisted the help of NBA star and Twitter sensation Jeremy Lin.
Kurt Ernst -
After a recent return to profitability and the promise of some very exciting models in the pipeline, Jaguar is now on a mission to establish itself in the eyes of consumers as one of the major brands in the luxury autos segment. To help spur things along, Jaguar recently launched a new marketing campaign called “Alive”. The multi-faceted campaign is the biggest promotional push since Jaguar was sold to its Indian parent Tata by Ford back in 2008. On top of this, Jaguar has also introduced a subtle update to its famous Leaper logo, which now sports a shiny metallic finish as well...
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Cadillac's Super Bowl Ad Most Watched In U.S. History: Video
According to data compiled by Kantar Media, Cadillac's "Go To Green Hell" Super Bowl spot was the most-watched in U.S. history.
Kurt Ernst -
Super Bowl Ads: BMW Proves Germans Have A Sense Of Humor
BMW has produced a series of six humorous videos to highlight various features of its new 3-Series range.
Kurt Ernst -
Super Bowl Ads: Chevrolet Using Aliens To Pitch Volt, Silverado
Chevy's using a common theme, with decidedly different outcomes, to pitch Volt extended range electric cars and Silverado pickups this Super Bowl.
Kurt Ernst -
Super Bowl Ads: Kia Gives Us The Stuff Of Dreams
Looking to duplicate the success of last year's bizarre Super Bowl ad, Kia turn the freak know up to 11 for this year's imaginative effort.
Kurt Ernst -
Super Bowl Ads: Hyundai Genesis Coupe 3.8 R-Spec To The Rescue
In Hyundai's latest Super Bowl ad, its revised Genesis Coupe proves it's good at more than just accelerating, braking and cornering.
Kurt Ernst -
Who knows more about the value of dependable winter time transportation than an Eskimo? That's Suzuki's pitch for this year's Super Bowl ad.
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Supermodel Adriana Lima Pitches For Kia This Super Bowl: Video
Kia's latest Super Bowl ad stars supermodel Adriana Lima, Mötley Crüe, MMA fighter Chuck Liddell and a pro bull rider astride a rhinoceros.
Kurt Ernst -
Volkswagen Using The Force, Again, For Its Super Bowl Ad
Volkswagen is back with a second Star Wars themed ad for this year's Super Bowl.
Kurt Ernst -
2012 Fiat 500 Abarth Ad Makes Us Yearn For A Test Drive: Video
Fiat's latest ad for the new, U.S.-spec 500 Abarth may not make it to television, but it's worth watching anyway.
Kurt Ernst -
BMW Uses 'Motor Oil Cologne' In Marketing To PGA Pros
In an effort to market M Series cars to PGA Tour pros, BMW is using a campaign the offers racetrack test drives and motor oil scented cologne.
Kurt Ernst -
Video: Eminem Stars In Chrysler Super Bowl XLV Ad
While Mercedes-Benz may have featured Sean P. Diddy Combs in its Super Bowl XLV ad, Chrysler has called on fellow hip hop idol Eminem to star in its own ad. The cameo is fitting given Eminem’s Detroit roots, a common background Chrysler is proud to express and one that ties with the...
Viknesh Vijayenthiran