2013 Audi A3

BMW Uses 'Motor Oil Cologne' In Marketing To PGA Pros

 
1 1,239 views Sep 16, 2011

BMW's promotional motor oil cologne.

BMW's promotional motor oil cologne.

Enlarge Photo
From the male perspective, buying potpourri makes no sense at all. After all, it consists of leaves, wood shavings, sticks and other bits of detritus most often found in compost heaps, and to our delicate olfactory senses it doesn’t even smell good.

Sure, the label may read “Summer Beach Breeze,” but all we smell is an overly sweet perfume that makes our eyes water. On the other hand, if some mad genius ever invented  “manpourri,” that smelled of race gas, brake dust, burning rubber and other racetrack aromas, we’d buy it in ten-pound bags and case lots.

BMW has created the next best thing, but the bad news is you can’t get the stuff unless you’re a PGA Tour pro golfer. In an effort to market its M Series automobiles to pro golfers, BMW is offering test drives at Autobahn Country Club in Joliet, IL, tied to two local PGA Tour events. As part of the promotion, BMW is supplying a sample of M Series 15w-50 spray cologne.

Crafted by The Shave Den in Bedford, VA, the cologne is said to “capture the essence of the race track,” complete with notes of burning rubber, fuel and motor oil. While it won’t do a thing to attract the opposite sex, we’re pretty sure we’d buy the stuff in 55 gallon drums anyway.

BMW’s ad campaign also includes in-hotel (and in-room) floor graphics promoting its test drive program for PGA Tour pros. We’re not sure that its helped generate sales of M Series cars, but we’re absolutely certain that BMW is missing a business opportunity in its showrooms. We say sell the 15w-50 cologne, and the M Series buyers will come.

[Media Post News]



Tags:
Posted in:
 
Contribute
Send us a tip Comment Contact the editor
Follow Us

 

Have an opinion?Join the conversation!

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comment (1)

  1. BRANDInsider avatar Jorge Felix Posted: 9/16/2011 12:08pm PDT

    I truly hope BMW takes advantage of expanding this cologne [interested to know how it smells like] to its showroom floor.
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion?Join the conversation!

Connect with Facebook

Motor Authority. Now with your friends.

Discover stories your friends read.
Share stories more easily.
You control what you share.
Learn more

Research New Cars

Go!


More from High Gear Media

 
 
MotorAuthority
  • Follow Us
  • Twiiter
  • Facebook
 
 
© 2011 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.