Audi has had a pretty good run of luck with its recent Super Bowl advertising. In 2011, they asked viewers to say goodnight to stuffy, pretentious luxury and embrace the modern take on it by buying an Audi instead of a Mercedes-Benz.
Based on the increase in Audi’s U.S. sales, we’d say that more than a few viewers took that message to heart. In 2012, Audi followed up with a humorous spoof on the vampire craze, and again struck Super Bowl ad gold.
For this year’s Super Bowl XLVII, Audi is letting its fans steer the ending of its big game ad. The premise is simple; an unpopular student is faced with going to his prom alone. Dad tosses him the keys to his Audi S6, and suddenly junior’s got serious game.
While the start of all three ads shown here is the same, each features a different ending while still delivering the same key message: go big, or go home. If you want to have your voice heard, watch the videos below and then head on over to Audi USA’s You Tube channel to vote on your favorite.
You only have until 11:59 p.m. Eastern Time today, January 25, to cast your vote, so don’t put it off if you want to participate.
Frankly, we’d have opted for a fourth choice: instead of going to prom, we’d have spent the night strafing canyons in dad's S6. Sure, we would have been grounded for putting 500 miles on the S6 and wearing out a set of tires, but it would have been worth it.