2013 Hyundai Equus Photo

2013 Hyundai Equus - Review


out of 10
When Hyundai announced it would launch its flagship sedan, the Hyundai Equus, in the United States, critics scoffed at the idea of a value-priced brand taking on the luxury market. After all, if Volkswagen failed in marketing its Phaeton through VW dealers, how could a brand like Hyundai possibly attract buyers for a car like the Equus? The answer, it turns out, is by using innovative positioning and personalized service to attract luxury buyers more impressed by content and value than by the logo adorning the front.

The Equus even looks the part of a luxury sedan, with its stately and conservative lines, prominent grille and undeniable presence. While the exterior styling doesn’t break any new grounds, neither does it copy the look of any single luxury rival. You can see the influences from the likes of Lexus and Mercedes-Benz, but the Equus is content to borrow from existing designs without copying them. Where it doesn’t copy its rivals is in pricing, as the Equus...
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