Super Bowl
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Over the next three years, Mercedes-Benz will launch nine all-new products in the United States market, including a new range-topping S-Class and an entirely new compact car dubbed the CLA. It’s clear that Mercedes-Benz will rely heavily on marketing and advertising to get the word out, but in this day and age of DVR and on-line television viewing, is television advertising still and effective medium? Yes, says Mercedes-Benz marketing head Bernie Glaser, who views television as just one approach to an effective marketing campaign. Social media and online advertising play a part, as...
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Cadillac's Super Bowl Ad Most Watched In U.S. History: Video
According to data compiled by Kantar Media, Cadillac's "Go To Green Hell" Super Bowl spot was the most-watched in U.S. history.
Kurt Ernst -
Super Bowl XLVI MVP Eli Manning Wins 2012 Chevrolet Corvette
Eli Manning's new 2012 Chevrolet Corvette is a Grand Sport Convertible Centennial Edition, which sports a special black-on-black theme that marks Chevrolet's centennial year.
Viknesh Vijayenthiran -
Clint Eastwood Stars In Chrysler’s 'Halftime' Super Bowl Ad
Chrysler is tugging at the heartstrings of America once again in its latest commercial, which aired during Super Bowl XLVI earlier today. Called It's Halftime In America, the two-minute clip starred one very iconic American, Clint Eastwood, talking about it being halftime for all Americans and that...
Viknesh Vijayenthiran -
Super Bowl Ads: BMW Proves Germans Have A Sense Of Humor
BMW has produced a series of six humorous videos to highlight various features of its new 3-Series range.
Kurt Ernst -
Super Bowl Ads: Chevrolet Using Aliens To Pitch Volt, Silverado
Chevy's using a common theme, with decidedly different outcomes, to pitch Volt extended range electric cars and Silverado pickups this Super Bowl.
Kurt Ernst -
Looking to duplicate the success of last year's bizarre Super Bowl ad, Kia turn the freak know up to 11 for this year's imaginative effort.
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Super Bowl Ads: Hyundai Genesis Coupe 3.8 R-Spec To The Rescue
In Hyundai's latest Super Bowl ad, its revised Genesis Coupe proves it's good at more than just accelerating, braking and cornering.
Kurt Ernst -
Volkswagen Previews ‘The Dog Strikes Back’ Super Bowl Ad
Volkswagen spot for Super Bowl XLVI features an overweight dog inspired to lose weight by the new 2012 Beetle.
Viknesh Vijayenthiran -
Lexus’ First Super Bowl Ad Unleashes The ‘Beast': Video
Following the success of last year’s Star Wars-themed Super Bowl ad from Volkswagen, it seems every automaker looking to capture the attention of American car shoppers is ramping up their efforts for this year’s event. One of these is Lexus, which is running its first-ever Super Bowl ad...
Viknesh Vijayenthiran -
Super Bowl Ads: Cadillac Goes To (Green) Hell, Honda Takes A Day Off
In the latest batch of Super Bowl ads, Cadillac throws down against BMW while Honda spoofs the movie classic "Ferris Bueller's Day Off."
Kurt Ernst -
Acura NSX Super Bowl Spot: Getting The First One
The next Acura NSX is still little more than a plastic buck, just beyond the twinkle-in-a-designer's-eye stage of development, but known car aficionado Jerry Seinfeld is already fighting some random rich dude for the rights to buy the first one. The spot tracks Seinfeld's ludicrous attempts to get...
Nelson Ireson -
The latest Super Bowl ad from Hyundai inspires, but not nearly as much as the big game ad from Toyota.
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Suzuki's Super Bowl Ad Is Sled Dog Approved: Video
Who knows more about the value of dependable winter time transportation than an Eskimo? That's Suzuki's pitch for this year's Super Bowl ad.
Kurt Ernst -
Audi's Super Bowl Ad Flogs An Undead Horse: Video
Audi's released the latest teaser for its headlight-centric Super Bowl ad, and it stars... vampires.
Kurt Ernst -
Supermodel Adriana Lima Pitches For Kia This Super Bowl: Video
Kia's latest Super Bowl ad stars supermodel Adriana Lima, Mötley Crüe, MMA fighter Chuck Liddell and a pro bull rider astride a rhinoceros.
Kurt Ernst -
Chevy Giving Away 20 New Cars During The Super Bowl
Chevy's Super Bowl-themed "Game Time" app gives users the chance to win thousands of prizes, including 20 new Chevrolets.
Kurt Ernst -
Chevy Picks Winner In Its Route 66 Super Bowl Ad Contest
Chevy has chosen a winning Super Bowl ad from 198 videos submitted by amateur filmmakers.
Kurt Ernst -
Volkswagen is back with a second Star Wars themed ad for this year's Super Bowl.
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Super Bowl Ads: Audi Highlights Headlights, While Lexus Unleashes The Beast
Audi will try to build on the success of last year's Super Bowl ad, while Lexus enters the Super Bowl ad world for the very first time.
Kurt Ernst -
Chevy Holding Competition For Super Bowl XLVI Ad: Video
The Super Bowl. It's not just about the football (sometimes it's less about the football than anything else) and for car lovers, the commercials can provide a welcome and often excellent diversion from the game. This year's have yet to shape up, but Chevy is taking a novel approach to the megabucks...
Nelson Ireson -
Audi Prepping New Ad For Super Bowl XLVI
This year it was Volkswagen that won all the praise with its Super Bowl ads, namely, the Black Betty-themed beetle race for the new 2012 Beetle and the pint-sized Darth Vader ‘commanding’ the new 2012 Passat. For next year’s game, Super Bowl XLVI taking place on February 5 at...
Viknesh Vijayenthiran -
Volkswagen Updates ‘Black Betty’ Beetle Super Bowl Ad: Video
Remember the funny ad run by Volkswagen for its new Beetle during Super Bowl XLV, the one with the actual six-legged Beetle scampering through the forest and pushing all of the other bugs out of its way. Well, it’s back, this time with a full reveal of the new 2012 Volkswagen Beetle at the...
Viknesh Vijayenthiran -
Super Bowl MVP Aaron Rodgers Wins 2011 Chevrolet Camaro Convertible
We’re sure there’s nothing quite like the thrill of winning the Super Bowl but for one player, in this case the MVP of yesterday’s game, Aaron Rodgers, GM has sweetened his experience just a little. Rodgers, of the winning Green Bay Packers, was presented with a brand new 2011...
Viknesh Vijayenthiran