The Super Bowl. It's not just about the football (sometimes it's less about the football than anything else) and for car lovers, the commercials can provide a welcome and often excellent diversion from the game. This year's have yet to shape up, but Chevy is taking a novel approach to the megabucks advertising fiesta with a competition for indie film makers.
Film makers from 32 countries are putting together their spots for the "Route 66"-branded commercial. Chevy says this is unique because it's using non-Americans to develop a commercial for one of the most American events in the world: the Super Bowl.
Government bailout foes might take this as a slap in the face, however, sending American advertising dollars overseas--and flaunting it right in the middle of the biggest football game of the year. Chevy thinks it makes perfect sense, however, as it sells 60 percent of its cars outside the U.S. The Route 66 competition commercial will be one of five total shown during the February 5th airing of the game.
Anyway, check out the video and see what the competition's all about for yourself. Feel free to leave your view on the idea below, of course.