BMW Individual

2014 BMW 7-Series Sterling inspired by ROBBE&BERKING

BMW Individual Builds The Most Expensive 7-Series Ever: Video

In a world of mass production, even for high-end vehicles like the BMW 7-Series, it’s nice to see the discerning individual can still have some things fashioned the good old way, as in tradition-led handcraftsmanship. That’s a principle BMW is keen to live up to with its BMW Individual... read more

October 25, 2013 by 
BMW Individual 2012 BMW 6-Series Convertible

2012 BMW 6-Series Convertible Worked Over By BMW Individual

The new 2012 BMW 6-Series Convertible doesn’t go on sale until spring but we already know that in its 650i guise it will be wearing a $91,375 (including destination)... read more January 23, 2011 by 

BMW Individual 7-Series Composition

BMW Individual Unveils Steinway & Sons Inspired 7-Series ‘Composition’

BMW’s ‘Individual’ program was established back in 1991 for designing and creating customized versions the automaker’s cars for customers who were... read more November 12, 2010 by 

BMW Individual launches in the US

BMW Individual Launches In The US

BMW has announced that it is offering its Individual program in the US for the first time. The Individual program was established back in 1991 to designing and creating... read more October 10, 2006 by 


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