In a world of mass production, even for high-end vehicles like the BMW 7-Series, it’s nice to see the discerning individual can still have some things fashioned the good old way, as in tradition-led handcraftsmanship. That’s a principle BMW is keen to live up to with its BMW Individual personalization service, which has built a special edition 7-Series inspired by German silversmiths ROBBE & BERKING.
ROBBE & BERKING is among the most tradition-steeped silver manufacturers of our day. Each of its products is a representation of the company’s belief in craftsmanship and goal to create pleasure not just for a lifetime but for generations, whether it be simple cutlery or fine jewelry. This principle has now been transferred to a car in the form of the 2014 BMW 7-Series Sterling.
On the outside, the kidney grille, trim, exhaust tips and badging have all been fashioned out of solid silver by the staff at ROBBE & BERKING. The car also gets a unique paint finish dubbed Singapore Gray. In case you were wondering, the famous BMW roundel is also fashioned out of silver and its blue and white sections done with hand-applied enamel. If you’re thinking of a similar mod for your car, just note that a simple spoon from ROBBE & BERKING will set you back more than $300. No surprise then that the 7-Series Sterling, which contains around 22 pounds of silver, is the most expensive 7-Series ever built.
2014 BMW 7-Series Sterling inspired by ROBBE&BERKING
Open up the doors and you’re granted with silver side plates bearing the ROBBE & BERKING name.
More silver is used for the door trim, which features a traditional rippled finish. Not everything is silver, mind you. Designers have also added materials such as Amaro Brown Merino leather and Alcantara.
“On my first visit to ROBBE & BERKING, I was particularly impressed by the high degree of tradition-led handcraftsmanship and the rigorous pursuit of optimal solutions,” BMW design chief Adrian van Hooydonk said in a statement. “That passion is also the hallmark of our shared product.”
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