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2012 MINI Cooper Countryman  -  Driven, October 2011

MINI Sets Off On An Expedition For The Record Books

MINI, it seems, is going to great lengths to stay in the public eye these days. YouTube is filled with videos showing MINI in increasingly-odd and vaguely-disturbing scenarios, such as its “Not Normal” series. If there’s a point in showing a guy dancing in a bear costume, or a... read more

November 6, 2012 by 
 
Mercedes-Benz SLK 55 AMG with Ducati Streetfighter 848

Mercedes-Benz And Ducati Strengthen Partnership At Bologna Motor Show

During the 2010 Los Angeles Auto Show, automaker Mercedes-Benz announced a cooperative marketing relationship with motorcycle manufacturer Ducati. While it may seem a bit of... read more December 1, 2011 by 


 
2012 Shelby GT500 Super Snake Need For Speed Edition

Can Virtual Test Drives Produce Real World Sales?

Ford began promoting its vehicles in video games with the 1995 release of Sega Rally, and since then the automaker has included its wares in over 250 million distributed... read more November 3, 2011 by 


 
2012 Nissan Leaf in the Apple iPhone 4S commercial

iPhone 4S Hitches Its Wagon To The 2012 Nissan Leaf

As everyone knows by now, Apple did not launch the iPhone 5 at yesterday's press event. This was bad news for Apple (shares slid after the meet-up), bad news for iOS... read more October 5, 2011 by 


 
Hatsune Miku, Toyota spokesperson. Image: Toyota

2011 Toyota Corolla Fans Love Virtual Pop Star Hatsune Miku

If you've never heard of pop star Hatsune Miku, don't worry. Most of her work is in Japanese. And she's only four years old. And of course, she's not real. Miku is a virtual... read more September 15, 2011 by 


 
Garmin teaser campaign, August 2011

Garmin Launches Cryptic Teaser Campaign, We Unravel It

Garmin has launched a new teaser campaign via email and Facebook, and because it's a slow news day, our crack team of marketing specialists has decided to take some guesses... read more August 19, 2011 by 


 
Facebook Logo

Facebook Could Eventually Replace Call Centers For Nissan

If you've ever had a complaint or simply wanted to speak to the customer service department of a company using their phone service, you're no doubt aware of the frustration... read more July 27, 2011 by 


 
John Cleese in TomTom's 'Break Free' campaign

Break Free Of Traffic Jams With John Cleese & TomTom: Video

Everybody loves John Cleese, right? Beyond his work on the popular Monty Python and Fawlty Towers TV shows -- not to mention many memorable film appearances -- he's written... read more May 27, 2011 by 


 
'Being Henry' promo for the Range Rover Evoque

Video: 2012 Range Rover Evoque Stars In 'Choose Your Own Adventure' Game

It's Friday, the sun is shining (well, mostly), and yet, there you sit, stuck in your cubicle, slaving away for The Man. Of course, we'd never encourage you to play hooky... read more May 6, 2011 by 


 
2012 Honda Civic 'To Each Their Own' campaign

2012 Honda Civic Comes With Ninjas, Zombies, Grammar Problems

The Honda Civic is a stalwart in the auto industry -- a car with a legendary lifespan, a reputation for reliability, and a slew of loyal owners. Despite decades of evolution... read more April 26, 2011 by 


 
Screencap from Thor promo ad

Video: New Ad For Thor Parodies Volkswagen (But Leaves Acura Out In The Cold)

Andy Warhol famously said that in the future, everyone will be famous for 15 minutes. Thanks to the heady combination of reality TV and the internet, he's been proven right... read more April 22, 2011 by 


 
2011 Audi A7 TFSI quattro

2012 Audi A7 Rolls Into Times Square The Only Way It Can: On A Billboard

Just two days before the 2011 New York Auto Show opens to the press, Audi has launched an eye-popping marketing campaign for its sleek, sophisticated 2012 A7. Today, the... read more April 18, 2011 by 


 
Major League Baseball At Bat app for iPad

Volvo Gives Baseball Fans Free MLB TV For The Month Of April

Paywalls are a hot topic in mainstream media right now, but they're nothing especially new. The Wall Street Journal, for example, has been hidden behind a paywall for years... read more April 6, 2011 by 


 
Dodge 'Car Chases Make Movies Better' ad for Fast Five

New Fast Five Trailer: 2011 Dodge Charger Proves That Car Chases Make Movies Better

Every so often, movie directors find themselves in a bind. Maybe their budgets get slashed. Maybe their scripts aren't quite as awesome as they first thought. Maybe they wake... read more April 5, 2011 by 


 
Keira Knightley rides a Ducati for Chanel

Video: Keira Knightley Shills Chanel While Straddling A Ducati

Et alors, qu'est-ce que c'est? Why, it appears to be actress, model, and object of Jeremy Clarkson's undying affection, Ms. Keira Knightley, perched atop a Ducati in Paris'... read more March 15, 2011 by 


 
2011 Hyundai Sonata Hybrid

Hyundai Returns As Exclusive Auto Sponsor Of The Academy Awards

In case you haven't been paying attention, this Sunday is the 83rd Academy Awards ceremony, and it promises to be, well...interesting. The organizers have hired two young... read more February 24, 2011 by 


 
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