Marketing
Mercedes-Benz And Ducati Strengthen Partnership At Bologna Motor Show
During the 2010 Los Angeles Auto Show, automaker Mercedes-Benz announced a cooperative marketing relationship with motorcycle manufacturer Ducati. While it may seem a bit of an odd pairing at first, both are luxury brands targeting the discriminating customer. Mercedes wants consumers to know that...
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Garmin Launches Cryptic Teaser Campaign, We Unravel It
Garmin has launched a new teaser campaign via email and Facebook, and because it's a slow news day, our crack team of marketing specialists has decided to take some guesses... August 19, 2011 by Richard Read
Facebook Could Eventually Replace Call Centers For Nissan
If you've ever had a complaint or simply wanted to speak to the customer service department of a company using their phone service, you're no doubt aware of the frustration... July 27, 2011 by Antony Ingram 3
Break Free Of Traffic Jams With John Cleese & TomTom: Video
Everybody loves John Cleese, right? Beyond his work on the popular Monty Python and Fawlty Towers TV shows -- not to mention many memorable film appearances -- he's written... May 27, 2011 by Richard Read
Video: 2012 Range Rover Evoque Stars In 'Choose Your Own Adventure' Game
It's Friday, the sun is shining (well, mostly), and yet, there you sit, stuck in your cubicle, slaving away for The Man. Of course, we'd never encourage you to play hooky... May 6, 2011 by Richard Read 1
2012 Honda Civic Comes With Ninjas, Zombies, Grammar Problems
The Honda Civic is a stalwart in the auto industry -- a car with a legendary lifespan, a reputation for reliability, and a slew of loyal owners. Despite decades of evolution... April 26, 2011 by Richard Read 1
Video: New Ad For Thor Parodies Volkswagen (But Leaves Acura Out In The Cold)
Andy Warhol famously said that in the future, everyone will be famous for 15 minutes. Thanks to the heady combination of reality TV and the internet, he's been proven right... April 22, 2011 by Richard Read 2
2012 Audi A7 Rolls Into Times Square The Only Way It Can: On A Billboard
Just two days before the 2011 New York Auto Show opens to the press, Audi has launched an eye-popping marketing campaign for its sleek, sophisticated 2012 A7. Today, the... April 18, 2011 by Richard Read
Volvo Gives Baseball Fans Free MLB TV For The Month Of April
Paywalls are a hot topic in mainstream media right now, but they're nothing especially new. The Wall Street Journal, for example, has been hidden behind a paywall for years... April 6, 2011 by Richard Read
New Fast Five Trailer: 2011 Dodge Charger Proves That Car Chases Make Movies Better
Every so often, movie directors find themselves in a bind. Maybe their budgets get slashed. Maybe their scripts aren't quite as awesome as they first thought. Maybe they wake... April 5, 2011 by Richard Read 2
Video: Keira Knightley Shills Chanel While Straddling A Ducati
Et alors, qu'est-ce que c'est? Why, it appears to be actress, model, and object of Jeremy Clarkson's undying affection, Ms. Keira Knightley, perched atop a Ducati in Paris'... March 15, 2011 by Richard Read
Hyundai Returns As Exclusive Auto Sponsor Of The Academy Awards
In case you haven't been paying attention, this Sunday is the 83rd Academy Awards ceremony, and it promises to be, well...interesting. The organizers have hired two young... February 24, 2011 by Richard Read
Jennifer Aniston, The Accidental Honda Spokesmodel
Jennifer Aniston dropped by The View several days ago, and the interweb has been in a minor tizzy every since. Not because of anything she said, of course; Aniston isnt'... February 21, 2011 by Richard Read
Video: 2012 Lexus LFA Meets Dutch Supermodel In Sports Illustrated Photo Shoot
The 2012 Lexus LFA is certainly one car that’s not hard to notice. However, combine it with a supermodel wearing nothing but a skimpy swimsuit and you’ll pretty... February 15, 2011 by Viknesh Vijayenthiran
Lexus Dumps The Dark Side, Sponsors Charity Race With Baron Davis & The CT 200h
First Kylie Minogue comes onboard as a spokesperson for the Lexus CT 200h, and now point guard for the LA Clippers, Baron Davis, is hosting a charity race in the luxury... February 11, 2011 by Richard Read
Video: Audi Taps Kenny G (Figuratively Speaking)
Not so long ago, Kenny G was a major threat to the civilized world. Sleepy, innocuous notes rolled out of his saxophone and onto the world's airwaves, lulling us all into a... February 2, 2011 by Richard Read
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