Screencap from Thor promo adEnlarge Photo
Andy Warhol famously said that in the future, everyone will be famous for 15 minutes. Thanks to the heady combination of reality TV and the internet, he's been proven right.
The culture of instant celebrity is both a blessing and a curse. On the curse side: Rebecca Black and Speidi (who may have finally run out the clock). On the blessing side: Isaiah Mustafa (though he's recently been replaced) and that kid from Volkswagen's Super Bowl commercial, who's now being parodied in a commercial for the upcoming action flick, Thor.
A couple of weeks ago, we told you that Acura had signed on as one of Thor's sponsors -- a first for Honda's high-end marque. Why jump on the product placement bandwagon now? Our guess is that Acura sees some weakness in its luxury competitors and, taking a cue from Chevy's blockbuster sponsorship of the Transformers franchise, it's trying to expand its customer base by advertising in new ways.
Given the attention that Acura's product placement deal has drawn, we're a little confused why the folks at Paramount didn't include an Acura in their newest promo clip for Thor. That said, they deserve some credit for leveraging the popularity of a completely different car company and using it to their advantage. Check it: