Ford's the company that wants to be known for doing things differently. One strategy is getting fans involved and letting their voices be heard; and that's just what it did with the first commercial for the new 2013 Focus ST hot hatch. The entire commercial uses footage shot by fans.
The first commercial for the 2013 Focus ST is set to go live on television channels nationwide soon, but first Ford wanted to give the online community the chance to view it. The commercial shows X Games rally gold medalist Tanner Foust racing stunt driver Greg Tracy through the streets of Key West, Florida. What makes this entire commercial unique is the fact that all the footage was filmed by the crowd.
Ford crowdsourced all the footage from fans who watched this street race, and then cobbled together the commercial you see above. Notice the different levels of quality of certain clips. Most of the footage is likely from camera phones.
While Ford, nor us here at Motor Authority, condone street racing, it's interesting to see the first Focus ST commercial feature this illegal form of racing. It clearly indicates Ford is serious about pitching the new Focus ST to enthusiasts and tuners.
A quick refresher on the 2013 Focus ST and you'll remember it has a 2.0-liter EcoBoost four-cylinder under the hood rated at 252 horsepower and 270 pound-feet of torque. Only a six-speed manual transmission is available, and the power is sent to the front wheels. The base price is $24,495, making it a direct rival to the Mazdaspeed3 and Volkswagen GTI, and pre-sales are now available.
Watch the commercial and let us know in the comments if you are planning on buying a new 2013 Focus ST.