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Lamborghini Urus Headed To Production, Says CEO Winkelmann

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The arrival of SUVs at ultra-luxury brands is a hot topic these days, with Bentley, Rolls-Royce, and Lamborghini all in the process of moving concepts toward production. It looks like Lamborghini might be among the first with its Urus.

Speaking with Bloomberg (via Detroit News), Lamborghini CEO Stephan Winkelmann said, regarding the Urus, "We are working on it, and it will come, which will be good for the brand."

Those words, though clear, extend only so far--there's no telling when the Urus will come, or whether it will reach production in a form substantially similar to the concept shown in 2012. This isn't the first time production of the Urus has been mentioned in a positive light: earlier this year, the Urus was said to have received approval, with a target on-sale date of 2017.

If the Urus does secure the final green light for production, it won't be the brand's first SUV. That honor goes to the LM002, a rough-and-tumble SUV built in an attempt to secure a military contract in the mid-1980s. Lamborghini didn't get the contract, but went ahead and built a small production run of the "Rambo Lambo."

The Urus won't be the off-road brute the LM002 was, instead going for a supercar look on a crossover-sized body. With the Audi Nanuk concept shown at the recent Frankfurt auto show, it's clear that the upper echelon of the VW Group is eying supercars that will perform on a wider variety of roads--perhaps to enhance sales in growing markets like Russia and China, though we can see the Urus dominating the Las Vegas strip as readily as it rolls over the broken roads of Siberia.
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