BMW's Frozen Black M3 Coupe. Image: BMW
Frozen Gray M3 Coupes, Frozen Black M3 Coupes...next, maybe the Frozen White M3 Coupe? It seems to be a winning formula for BMW, as the heavily marked-up and extremely limited volume (just 20-30 units each) car has now brought in a total of $3.9 million in revenue in just 34 minutes of sales time.
The latest addition to the Frozen range, the Frozen Black M3, sold out just 22 minutes after opening the books. That equates to one of the 20 cars selling every 66 seconds.
The Frozen Gray M3 sold 30 units in just 12 minutes, however, possibly indicating that the "murdered out" look really is nearing the post-shark landing ramp.