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Frozen Black BMW M3 Coupe Sold Out In 22 Minutes

 
2 1,722 views Jun 20, 2011
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BMW's Frozen Black M3 Coupe. Image: BMW

HI-RES GALLERY: BMW's Frozen Black M3 Coupe. Image: BMW


Frozen Gray M3 Coupes, Frozen Black M3 Coupes...next, maybe the Frozen White M3 Coupe? It seems to be a winning formula for BMW, as the heavily marked-up and extremely limited volume (just 20-30 units each) car has now brought in a total of $3.9 million in revenue in just 34 minutes of sales time.

The latest addition to the Frozen range, the Frozen Black M3, sold out just 22 minutes after opening the books. That equates to one of the 20 cars selling every 66 seconds.

The Frozen Gray M3 sold 30 units in just 12 minutes, however, possibly indicating that the "murdered out" look really is nearing the post-shark landing ramp.



[GT Spirit]
HI-RES GALLERY: 2011 BMW Frozen Gray M3 Coupe special edition




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Comments (2)

  1. fb_680524938 avatar Brett Fingerhut Posted: 6/20/2011 5:27pm PDT

    I think the gray one has a wider appeal. The black version is still a quick sale tho.
     
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  2. hotrodfc avatar hotrodfc Posted: 6/21/2011 3:24pm PDT

    Wow.. I guess rich people are smart to pay MORE for a car that looks like it is in primer.. What a dumb fad. I bet they will look great ten years from now too..
     
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