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2011 BMW M3 Frozen Black Coupe: Like Frozen Gray, Only Darker


If you liked BMW’s limited production run of Frozen Gray M3 Coupes, chances are you’ll love its new special edition 2011 M3 Coupe, done up in what BMW calls “Frozen Black.” As with the Frozen Gray coupes, BMW is only building a limited quantity, but this time it's reduced production to just twenty units. And yes, this one's designed for the U.S.

The Frozen Black paint carries a deep metallic luster, which the Bavarian automaker claims “accentuates the athletic lines of the legendary M3.” As with the limited-edition Frozen Gray M3s, each will come well equipped with standard features such as Novillo Leather seating and trim with contrasting red stitching, black wheels, red brake calipers and gloss black exterior trim. Each will sell for $79,650 (which includes an $875 destination fee and a gas-guzzler charge of $1,300), and BMW will open its hotline for reservations (1-800-245-4269) at 11:30 a.m. Eastern time on Thursday, June 16.

If you want to put your name on one, don’t hesitate; the BMW M3 Coupes in Frozen Gray sold out in just 12 minutes, and BMW built 30 of those. This time it's only building 20 in Frozen Black, and only 19 are being offered for sale (BMW North America is getting one of the production cars, at least for now).

Each of the special edition cars will come with BMW’s M-DCT dual clutch gearbox, the Competition Package, the Premium Package 2, the Convenience Package, heated front seats, satellite radio and BMW’s Individual Enhanced Premium Sound System. As with the Frozen Gray coupes, expect BMW to issue prospective buyers a disclaimer document on the care and feeding of the “Frozen” paint, which must be hand washed and cleaned of things like sap and bird droppings immediately. BMW will expect a signed copy back before you can take delivery, so make sure you’re ready, willing and able to keep the car clean before you phone in your reservation next Thursday.

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Comments (3)
  1. Those are some strict rules to buy a car. It is a beautiful car though.
     
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    Bad stuff?

     
  2. Brett, since the matte finish requires different care than a traditional paint, BMW is just trying to prevent dissatisfied customers.
     
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    Bad stuff?

  3. I understand why BMW is doing such things, but Brett has a point. Although to be fair, if I had that car, I would never let it look dirty. It's too beautiful for that.
     
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    Bad stuff?

 

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