For the lucky few mortals on this planet who happen to own a Pagani Zonda, your prized possession is almost certainly destined to go up in value. However, we’re not sure if that applies to this Pagani Zonda C12 S Roadster finished in a light pink hue.

The car’s former owner is Mr. Yeo, the founder of a supercar importer based in Singapore. And if you’re thinking he’s a little soft for buying a pink Pagani, note that he also happens to own a Wiesmann GT MF4.

When Yeo originally bought the 2004 Pagani Zonda C12 S Roadster, it was yellow. He actually had the car shipped to Italy and painted the new hue--inspired by the pink Cadillacs once owned by Elvis Presley--at the cost of some $150,000.

It was also upgraded to a more potent ‘F’ specification, which means the car’s 7.3-liter V-12 engine has been uprated to 620 horsepower and 560 pound-feet of torque. Buyers can expect 0-60 mph times of around 3.6 seconds and a tops speed of 214 mph.

Other unique elements include special leather covering the dash, a carbon fiber engine cover and rear diffuser, and a right-hand drive configuration.

The car is now set to be sold at the 2011 Goodwood Festival of Speed by Bonhams on July 1. And with initial estimates coming in at less than $407,000, we think it’s a bargain.