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2012 Lexus LFA: A Lost Decade, A Sales Dud? Page 4

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Was it all worth it?
Throughout this arduous, decade-long development process, Lexus pumped untold amounts of money into the LFA. Billions of dollars would not be beyond the pale. Lexus has never disclosed the exact figure. And still, after all of it, the LFA came to market at twice the price of cars at performance parity--and Lexus is losing money on each one, adding further to its expense.

Now, at the culmination of the project, it's worth looking back and asking if that expense was worth it--if it can, even possibly, deliver on the goals placed at the outset.

Undeniably, the LFA is a feat of engineering and design. Its high-tech carbon fiber and aluminum underpinnings lie near the outer boundary of technological feasibility even today, nearly two full years after its final production form was revealed. Its engine is a thing of sonorous beauty, inspired by the F1 program that went defunct in the same year the LFA was finalized, ripping 9,000 rpm out of its 4.8-liter displacement on the way to 552 horsepower and 354 pound-feet of torque. The high-tech instrument panel looks and behaves like something from the near future.

But it took Lexus 10 full years to reach this point, and a budget that would likely amount to the full purchase price of the entire organizations of either Ferrari or Lamborghini. And for all its aspects of technical advancement, it lags noticeably in others: it uses a hydraulically-actuated single-clutch transmission, for example, rather than the advanced dual-clutches of most of the competition; its suspension is fixed, unlike the dynamic systems fitted to many other supercars, much less the pushrod suspension of the Aventador; its outright performance is matched or eclipsed by perhaps the lowest-tech of all supercars, the Corvette ZR1, a mere one-third the price of the LFA; its carbon fiber tub is matched or surpassed by the carbon fiber monocoque of the Aventador; on measures of power, torque, top speed, and acceleration, it's a full generation behind the top tier of supercars.

To fall short, then, despite this massive investment of time and money, seems to paint Lexus' technical ability in a different light. Despite applying what appears to be near-limitless resources for a decade, Lexus was unable to deliver a car to fully compete with, let alone dominate, the competition. Further, it was unable to do it at a profit on the individual cars sold, much less the project as a whole. In fact, viewed from this perspective, the whole LFA endeavor seems to fit more securely with the reality and, in the wake of the many recalls of the last two years, acknowledged self-image it not long ago promised to correct: that of a mired bureaucracy, hamstrung by its own internal inefficiencies, bent on leading the world but blinded by its own insularity.

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Comments (17)
  1. as a car collector i would buy this car,but as a car enthuse i will never buy it. i see it as a waste of money when i could buy a Lamborghini Aventador or Ferrari 599 GTO that actually looks good with around the same price and may outperform the LFA.
     
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  2. Paris Hilton owning 1 was probably the final nail in the coffin. Plus, Lexus is a great company but it was quite a jump from the LS to this ... not only in terms of price but also convincing people Toyota could build sports cars. They were better off doing something on the level of the Acura NSX 1st ...
     
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  3. This article will please the legions of Lexus and LFA haters.
    At least they built the damn thing when Acura canned the NSX and Infiniti only teased with the Essence and BMW doesn't even compete. You forget to really touch what was learned with the car and how this will trickle down to other cars. It did with the 2011 IS F as the LFA team tuned it and the car is 8 seconds faster than the 2008 model.
    Lets be honest. no Japanese brand had a 100k car until the LS 600h L and now here is Lexus trying to sell one for 375k in a market that is slow? Its amazing they continued to go ahead with the project. I haven't seen another other supercar showcased and put into the hands of people as Lexus has done, that should be commended.
     
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  4. IMO, its still a over glorified Celica and it does not look anything like a supercar, at all! A mass production Celica, yes, an expensive sportscar, no, seriously! Its also ugly, like a cross-breed of an A8, Ferrari 458 and a Celica that gone wrong. I rather get me a Porsche Cayman and spend the remaining money upgrading from Ruf and probably still have enough cash leftover and eat up this LFA on the road anytime. I don't hate Toyota, its my fave Japanese makes but not this car.
     
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  5. I too thought the LFA was bland until I recently moved to Germany. Here, BMWs and Mercs are a dime a dozen. The first time I saw a IS F over here, I though whoa, now that really stands out. The same with most other Lexus models over here.
    Back in the U.S., an IS F wouldn't get a second glance from me.
    Lexus already has strong sales in the U.S. I think the purpose of the car is really to get Europe's attention. People with tons of money want to be different, want to stand out. I now finally understand why Lexus made this car so expensive. I was once a hater but now am converted. I would rather own this than a 599 or any Aston Martin if I was looking to buy a mega expensive GT.
     
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  6. Wow, speculation much, Mr. Ireson? You take all these gut feelings about the actual cost of the project and present them as fact. The FACT is that you simply don't know the development cost, manufacturing cost, or future savings. You don't know how costs will be amortized in the future. Lexus said they don't make money on the car. Selling only 500 cars at $375,000 pretty much makes losing money a certainty. The development cost of the Camry probably crests the $187M that the LFA will bring in. Basically, a new project has no chance of making money at that quantity and cost when looked at by itself. What they learned, though, may save them millions in R&D in the future. Only those at TMC can really say if the project was worth it.
     
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  7. QB--that's a fair point, and certainly the weakest part of my argument. Lexus hasn't ever discussed or even vaguely referred to the cost of development for the LFA as far as I can tell in my research. I made an educated guess based on similar cases and the duration of the project, however, and I think it's reasonable.
    I also acknowledge several times that the LFA, even if not a world-beater, is a very impressive car. I don't hate it by any means.
     
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  8. Exactly my thoughts Silent Bob.
    The Author is rather myopic in his analysis of the LFA program focusing primarily on the monetary cost\benefit with indifference to the rest. This is a good article to read and understand the other side of the argument and is irrelevant to the value of the LFA program, either to Lexus or its customers.
    It does however help expose fanbois such as Countach empowered by internet access and a few throw away comparisons.
     
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  9. It's no wonder Nelson is the editor of a 3rd rate automotive site with all the assumptions he makes.
     
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  10. Yeah, it's a real shame that car companies don't only green light cars that make tons of money and compete on meaningless specification figures. Article author's metric for "success" of a car is everything that is wrong with the automotive industry today.
     
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  11. Mr. Ireson, your article fails on so many levels I don't have enough room to type. You fail to mention that ALL 165 cars in Japan are sold out(I should know I live here and still wait for a call to say one is available).You put down Lexus for not matching monthly production targets ,you do realize there was a 9.0M earthquake here and a lot of Toyota's facilities had to stop production? The new Prius has a one year wait here, but it was expected to start shipping July/August. Mr QB commented on the cost factor so I won't go over that again. How about you pull your head from where the sun don't shine and do some actually research instead speaking out where the sun don't shine?
     
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  12. Confusing article, I actually have a red LFA on order in NY, I know myself of about 30 people or companies in the northeast with one on order we're using it for our racing school, Lexus made us wait a while to get things done and we only got ours because someone moved out of their spot for a yellow one.
    How the hell can it be a sales dud ?
     
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  13. http://www.clublexus.com/forums/lfa-model/572984-in-response-to-the-sky-is-falling-articles-on-the-lexus-lfa.html#post6422246
    Rebuttal
     
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  14. Great article for those tasting the sour grapes like myself. Lambo and Ferrari produce ltd runs of "special" cars every five years +/-. But how special are they when Jameslist is jammed with Enzos and Veyrons?
    There is a lot more to the LFA than the materials in in or the performance figures. Almost all the real car reviewers praised its handling and track manners. The TG power lap times speaks the undeniable truth.
    There are plenty of alternatives, GTR, Corvette, ferrari, lamborghini, koeniggsegg, Pagani etc at all price ranges. None will be as exclusive or refined and built by the best automaker in the world.
    True car enthusiasts will want to collect the LFA. Sunday drivers prefer the flashy brands like Ferrari.
     
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  15. I read the first page of this article and knew exactly where it was going, but I keep an open heart and mind anyways. It's funny how all these supposed "facts" have no direct links. Care to weigh in the positives?...like what the LFA could potentially do for Lexus should it be successful? Now you mentioned car enthusiasts like those that buy Ferraris would never opt for an LFA...did you run a survey by these individuals? and if so, where are the results? I can go on and on, but if anyone writes "professionally," he/she ought to throw in both sides. Remember, your readers are just as smart and competent as you are and we appreciate honest reviews/evaluations from our writers.
     
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  16. I think the article sheds a little light on the original issue with the LFA. The price is way to high considering its from a company that makes luxury cars and has no experience in this field. I own a high end Lexus sedan ( and have owned others) so I am not just out to bash Lexus. The LFA has not raised the benchmark in any way and is slower than most of its competitors. I know its exclusive and well built but so is a Ferrari 458 Italia, McLaren Mp4-12C, and the Lamborghini Aventador. We spend our money where we want. If it was my money I would spend it elsewhere
     
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  17. I've never owned a Lexus, but I've been a fan of their work for quite some time, of their philosophy and take on cars. Seriously Toyota and Lexus are the only two companies that would do anything not just for profit. When they started the Prius no one really gave a damn about hybrids. Now every new car is a Hybrid. I don't even know why I bother replying to such a useless article since you obviously know nothing about cars. Have you even driven an LF-A to be able to criticize it!? I just love how you assume all this stuff and don't even have the guts to defend when people try to get actual facts from you. Good job Mr. "Reporter", keep it up, maybe one day you'll manage to write for your local high school newspaper.
     
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