Following the success of last year’s Star Wars-themed Super Bowl ad from Volkswagen, it seems every automaker looking to capture the attention of American car shoppers is ramping up their efforts for this year’s event. One of these is Lexus, which is running its first-ever Super Bowl ad...
Super Bowl television ads have become big business, and to advertisers and ad agencies alike, they’re far more important than the actual game itself. Last year’s... January 17, 2012 by Kurt Ernst
After losing its sales crown in the crucial U.S. luxury auto market to BMW and Mercedes-Benz for the first time in 11 years, Lexus is now eyeing an expansion of its fleet... January 16, 2012 by Viknesh Vijayenthiran 1
Despite reports surfacing late last year claiming Lexus had canceled plans for a production version of its stunning LFA Roadster Concept due to economic uncertainty, a never... January 14, 2012 by Viknesh Vijayenthiran 3
Unlike many thinly-disguised, near-production cars moonlighting as concepts, the 2012 Lexus LF-LC Concept is exactly that. Don’t expect to see the futuristic hybrid... January 13, 2012 by Kurt Ernst
Like its corporate cousin, the 2013 Toyota Land Cruiser, the Lexus LX 570 has undergone a minor facelift to inject some life into the big SUV for the 2013 model year. The key... January 9, 2012 by Viknesh Vijayenthiran
Though the 2013 Lexus GS sedan has already taken the Lexus brand in a new--and we think positive--design direction, the future beyond the GS is being previewed this week with... January 9, 2012 by Nelson Ireson 1
If the automotive industry is a barometer for the overall economy, there was a glimmer of hope on the horizon in 2011. For most mainstream manufacturers, 2011 sales were up... January 5, 2012 by Kurt Ernst
Over the past couple of weeks Lexus has been teasing a new concept vehicle it’s planning for next week’s 2012 Detroit Auto Show, drip feeding us several images... January 4, 2012 by Viknesh Vijayenthiran 3
The 2013 Lexus GS 350 is all-new, and (on paper at least) looks to be significant improvement over the previous version. Its got more dynamic exterior styling, an improved... December 21, 2011 by Kurt Ernst
With the new GS sedan wearing some attractive sheet metal, it may just be time for an updated IS range, and conveniently, Lexus has just released the second teaser for its... December 19, 2011 by Nelson Ireson
If you like your go-anywhere SUVs on the large side, we’ve got good news and bad news for you. On the positive side, Lexus has confirmed that it will debut a refreshed... December 16, 2011 by Kurt Ernst 12
With the winter months now upon us in the northern hemisphere it’s now more important than ever for readers experiencing sub-zero temperatures to ensure their vehicles... December 12, 2011 by Viknesh Vijayenthiran
With the yen continuing to strengthen automakers are finding it increasingly difficult to build cars at a profit in Japan. The situation is becoming so dire that Lexus is... December 8, 2011 by Viknesh Vijayenthiran
Maybe the bad old days of predatory car salesmen in shiny polyester suits are behind us, after all. According to the latest customer satisfaction numbers from J.D. Power and... December 2, 2011 by Kurt Ernst
Today at High Gear Media, Subaru finally reveals the 2013 BRZ while also showing off the 2012 Impreza WRX STI S206. Mercedes-Benz is working on a C 63 AMG Black Series Wagon... November 29, 2011 by Joel Feder
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