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Mercedes Benz announces pricing for 2010 E-Class Coupe and Sedan

 
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The horsepower wars aren't over, but with everyone at a standoff, the most agile will be the winner

The horsepower wars aren't over, but with everyone at a standoff, the most agile will be the winner

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In what may prove to be a major blow for the BMW 3-Series Coupe and Audi A5, the upcoming Mercedes Benz E-Class Coupe will actually cost less than the E-Class Sedan on which it is based. Despite the new Coupe’s predecessor - the CLK - costing thousands of dollars more than the E-Class Sedan in most markets - the U.S. being a notable exception - this differential will no longer exist for the latest breed of E-Class variants.

The sedan itself is competitively priced as well, starting at $4,600 below the previous model's base price. The entry model, the 2010 E350, will start at $49,475, while at the other end of the spectrum, the V8-powered E550 will start at $57,175. The Coupe starts at a mere $48,925 for the E350 model, while the E550 kicks off at $55,525.

Earlier reports had hinted that the prices would be the same, or similar, because the E-Class Coupe shares most of its equipment and powertrain packages with the Sedan. While coupe and convertible models traditionally attract a price premium over sedan siblings, Mercedes appears to be attempting a new, aggressive pricing strategy to really hit its competition hard.

The CLK was always positioned slightly above the BMW 3-Series Coupe and Audi A5 and the new E-Class Coupe is no different. It won’t help that the new Mercedes two-door is not only cheaper, but also one of the best luxury coupes we’ve seen in a while, and is easily the pick of the bunch next to its rivals.

Sales of the new E-Class Sedan and Coupe will start in June, but that’s not the end of the story. At September’s Frankfurt Motor Show, Mercedes will unveil the new E-Class Cabrio as well as the E-Class Estate wagon, but both of these models will almost certainly attract a price premium over the Sedan.

Pricing for the 2010 Mercedes-Benz E63 AMG and E350 BlueTec diesel models will not be announced until a later date.

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Comments (6)
  1. 3 series? Isn't this closer to the 6 series, since the E-class takes of the 5?
     
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  2. Why should a coupe version of the same car cost more anyway? It has less components=simpler to build=cheaper to build=higher consumer price? This is how it should be.
     
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  3. No, not in terms of pricing. The old CLK and E-class are around the $50k mark. 6-series starts from $78k.

    Mike - it usually costs more because of the prestige factor, plus many coupe versions may have a more sporty suspension, different styling, interior changes and other modifications. I agree with you that it's silly but that's the way the industry is.
     
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  4. @ mike, this is a marketing strategy, the sedan is made for the mainstream. about 70% of the people will buy the sedan, but, now they have to make a completely different model with many components comprimised. This causes them to register under a completely different vehicle which leads to more money put into it and less people buying it.
     
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  5. The price show how much do people want to pay for a product, not how much it costs to make it.

    Checking Spanish Mercedes pricing, the CLK is placed halfway between the C and E-Class sedans. It sounds logical to me. This possibility that Automotive News suggests doesn't.
     
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  6. Wow, great to hear. Mercedes Benz has been very impressive lately. Too bad BMW has gone the other way.
     
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