Mercedes Benz announces pricing for 2010 E-Class Coupe and Sedan

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The horsepower wars aren't over, but with everyone at a standoff, the most agile will be the winner

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In what may prove to be a major blow for the BMW 3-Series Coupe and Audi A5, the upcoming Mercedes Benz E-Class Coupe will actually cost less than the E-Class Sedan on which it is based. Despite the new Coupe’s predecessor - the CLK - costing thousands of dollars more than the E-Class Sedan in most markets - the U.S. being a notable exception - this differential will no longer exist for the latest breed of E-Class variants.

The sedan itself is competitively priced as well, starting at $4,600 below the previous model's base price. The entry model, the 2010 E350, will start at $49,475, while at the other end of the spectrum, the V8-powered E550 will start at $57,175. The Coupe starts at a mere $48,925 for the E350 model, while the E550 kicks off at $55,525.

Earlier reports had hinted that the prices would be the same, or similar, because the E-Class Coupe shares most of its equipment and powertrain packages with the Sedan. While coupe and convertible models traditionally attract a price premium over sedan siblings, Mercedes appears to be attempting a new, aggressive pricing strategy to really hit its competition hard.

The CLK was always positioned slightly above the BMW 3-Series Coupe and Audi A5 and the new E-Class Coupe is no different. It won’t help that the new Mercedes two-door is not only cheaper, but also one of the best luxury coupes we’ve seen in a while, and is easily the pick of the bunch next to its rivals.

Sales of the new E-Class Sedan and Coupe will start in June, but that’s not the end of the story. At September’s Frankfurt Motor Show, Mercedes will unveil the new E-Class Cabrio as well as the E-Class Estate wagon, but both of these models will almost certainly attract a price premium over the Sedan.

Pricing for the 2010 Mercedes-Benz E63 AMG and E350 BlueTec diesel models will not be announced until a later date.
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Comments (6)
  1. 3 series? Isn't this closer to the 6 series, since the E-class takes of the 5?

  2. Why should a coupe version of the same car cost more anyway? It has less components=simpler to build=cheaper to build=higher consumer price? This is how it should be.

  3. No, not in terms of pricing. The old CLK and E-class are around the $50k mark. 6-series starts from $78k.

    Mike - it usually costs more because of the prestige factor, plus many coupe versions may have a more sporty suspension, different styling, interior changes and other modifications. I agree with you that it's silly but that's the way the industry is.

  4. @ mike, this is a marketing strategy, the sedan is made for the mainstream. about 70% of the people will buy the sedan, but, now they have to make a completely different model with many components comprimised. This causes them to register under a completely different vehicle which leads to more money put into it and less people buying it.

  5. The price show how much do people want to pay for a product, not how much it costs to make it.

    Checking Spanish Mercedes pricing, the CLK is placed halfway between the C and E-Class sedans. It sounds logical to me. This possibility that Automotive News suggests doesn't.

  6. Wow, great to hear. Mercedes Benz has been very impressive lately. Too bad BMW has gone the other way.

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