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VW to price upcoming U.S.-market mid-size sedan "around $20,000"


The current Passat is beginning to show its age, but a replacement won't be on board until 2010

The current Passat is beginning to show its age, but a replacement won't be on board until 2010

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The Passat has been a relative success for Volkswagen in the U.S., but the company is already hard at work on a New Midsize (or mid-market) Sedan, not-so-cleverly codenamed NMS, to replace it. The final design has already been approved - prototypes were shown to dealers in Wolfsburg this week - and the new U.S.-targeted midize sedan will be bigger than the Passat but priced to start "around $20,000."

The news comes from Stefan Jacoby, CEO of Volkswagen Group of America in an interview with Automotive News. The car is designed with the American audience specifically in mind. "It will be bigger and sleeker, and it has items necessary for Americans - space, seat comfort, cupholders, Bluetooth and other electronics. Very importantly, it remains a VW. It has been totally designed and engineered for the needs of American consumers," said Jacoby.

Expected for a 2010 arrival, the car was previewed in February with an official sketch of the car's basic lines.

With a front end that's decided Scirocco-esque and a more angular and squared-off rear notch and shoulder line than found in the company's current vehicles, the NMS will certainly stand apart as something different. It may even preview the design direction of VW's future vehicles in America. The car will be built at the company's plant in Chattanooga, TN.

According to a VW presentation in Berlin late last year, VW's NMS has high design goals, including a wide range of standard safety and multimedia equipment, sporty performance, and fundamentally useful equipment like ample cupholders and roomy seating. In short, the car will be designed specifically for the tastes of North Americans.

Powertrains will include FSI gasoline units and later possibly TDI diesel engines, mated to a dual-clutch gearbox in at least some trim levels. VW expects about 30% of the cars sold to be diesel-powered, a ratio very similar to the Jetta TDI launched earlier this year and for the upcoming re-badged U.S.-market Golf. Efficiency will also be part of the focus for the NMS, as it would be reckless to disregard such an important market factor, but it is not the headline of the NMS thus far.

"It's not our philosophy to design a car for a market. This is wrong. A good tailor is a good tailor all over the world, so a good car is a good car," said VW Group head of design Walter de' Silva, reports Automotive News. "But the customization, the color, the tuning, the specialties, the accessories, the wheels — it's very, very important."

In 2008, during discussions about VW's new plant in Chattanooga, Tennessee, some general details about the upcoming Passat replacement were disclosed, indicating that the NMS would be both larger and less expensive than the current car, the better to compete with its primary rivals, the Honda Accord and Toyota Camry, though the NMS will be built on an existing platform - possibly that of the new CC.

Last January the Passat CC, which later came to market as simply the CC, was revealed to the world, and has since been targeted as a particularly North American take on the midsize sedan, with VW expecting 60% of global CC sales to occur in the U.S. alone.
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Comments (18)
  1. Will it get a new name as well?
     
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  2. Ralph, the Cruze is a compact car.
     
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  3. NaBUru38- I would have to agree the Cruze is definitely a compact car. This new VW would be running in such company as the Malibu.

    Also, whats livability? I've never heard of the word or for that matter have these folks, as I did a search for it on their website. http://www.askoxford.com/results/?view=searchresults&freesearch=livability&branch=&textsearchtype=exact
     
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  4. NaBUru38- I would have to agree the Cruze is definitely a compact car. This new VW would be running in such company as the Malibu.

    Also, whats livability? I've never heard of the word or for that matter have these folks, as I did a search for it on their website. http://www.askoxford.com/results/?view=searchresults&freesearch=livability&branch=&textsearchtype=exact

    Compact car or not, a quick trip to Google would have answered your second question:

    http://www.google.com/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&hs=Jmz&q=define%3A+livability&btnG=Search

    :rolleyes:
     
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  5. I found that link too Jimmy P but just because its on wickapedia does not make it a real word that exists in the dictionary.

    I assume you drink Bud beer as they proclaim its superior "drinkability" in their new ad campaigns!!!

    Oh well, so much for credability then.....

    I'll just tell people I reed articles about knew cars on a website that takes pride in there writing. [Sic]
     
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  6. Actually, Wheels, one of those links goes to Princeton.

    So you can take you ASSumptions, and stick them, well....I think you get the idea.

    And yeah, I think your credibility is pretty much shot.
     
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  7. Jimmy P you are correct about Princeton but it refers to the word livable (a real word by the way) and not livability [sic]. Did you follow your own links?

    Also it was not my credibility I was refering to!
     
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  8. Wheels, now you're just demonstrating a clear lack of understanding of the parts of speech and how they function in English. Yes, the adjective in question is 'livable'. Anything that is 'livable' demonstrates a quality of 'livability'.

    There are many other instances of this in English: managable things demonstrate manageability, demonstrable things demonstrate demonstrability, reliable things demonstrate reliability and so forth.

    To explain why this is, consider that the root verb here (live) is not being used in its active sense (i.e. it's not being suggested that the car is 'livable' in the sense of actually living) but rather in its passive sense, as in the car is capable of being lived with.

    Now that I've had to explain this in such detail (hardly fathomable to a native speaker, honestly), I'll leave you to searching Google for the term 'livability' as evidence of its proper existence, and your own further study - and hopefully edification.

    And because I just can't resist, one last example: able people demonstrate ability, such as in the proper use and development of adjectives.
     
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  9. LOL! I assume your on the payroll.
     
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  10. LOL! I assume your on the payroll.

    That's a pretty cheap cop-out.
     
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  11. Jimmy its no cop out at all. The thing is, its just not a word period! No matter how you justity its use.

    As for the banter I thank you. I was in the darkroom all day so while waiting for prints to come out of the wash and customers coming into the studio it passed the time. I even made some sales through email as people jumped online to see who I was, one guy even stopped by with a dictionary to show me livability was not listed and it looks like his wedding is now on the books too!!

    So once again thanks for the entertaining and livable day!! To quote my Grandfather "There's now't as quere as folk"- H. Dyde
     
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  12. Jimmy its no cop out at all. The thing is, its just not a word period! No matter how you justity its use.

    As for the banter I thank you. I was in the darkroom all day so while waiting for prints to come out of the wash and customers coming into the studio it passed the time. I even made some sales through email as people jumped online to see who I was, one guy even stopped by with a dictionary to show me livability was not listed and it looks like his wedding is now on the books too!!

    So once again thanks for the entertaining and livable day!! To quote my Grandfather "There's now't as quere as folk"- H. Dyde

    Saying there's no such word because it's not in a dictionary is a pretty failtastical way of thinking about English (look that one up). It's a grammatically legitimate construction, so your initial point (that the writer was somehow wrong in using it) is void.
     
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  13. I try to play nice and you pull that move. So using your logic of proper english I'm moving on to the next "anu cavern!"
     
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  14. I try to play nice and you pull that move. So using your logic of proper english I'm moving on to the next "anu cavern!"

    That might work, except it doesn't follow established grammatical rules. Livability does, and is, in fact, a real word.
     
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  15. Lets talk cars, not English here.
     
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  16. VW is very ambitious
     
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  17. VW is very disappointing. Trying to turn into just another seller of lumpy sedans with N. America-only products is not that ambitious, in fact, it turns me off.
     
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  18. Yeah it’s a great stuff and I am sure I will get some information that I can use it as reference purpose.
     
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