Personalization
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Having already addressed one of the Viper SRT’s key flaws, its overly optimistic pricing, Dodge has now alleviated another key issue hurting the car’s sales performance, the buying experience. Anyone dropping around 100 large on a car expects to be pampered, and they also expect to be able to personalize their car exactly how they want it. ALSO SEE: LaFerrari Demolishes Bugatti Veyron In Drag Race: Video That is why Dodge has now introduced an unprecedented level of exclusivity for Viper buyers, which includes a concierge-style service that gives them the opportunity to fully...
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McLaren Expands MSO Personalization Department
If you already own or are thinking of getting a McLaren but are jealous of all the personalization options Ferrari offers its customers, you no longer have to look on with envy as the British firm’s own personalization department, McLaren Special Operations (MSO), has just been significantly...
Viknesh Vijayenthiran -
Lincoln Debuts Special Black Label Models And Customer Service Program
Lincoln hopes to create a more upscale buying experience with its Black label service.
Stephen Edelstein -
Rolls-Royce Reveals One-Off 'Maharaja' Phantom Drophead Coupe
Rolls-Royce has revealed a bespoke Phantom Drophead Coupe that was inspired by India’s Golden Age of the Raja. About a century ago, many royals in India purchased unique Rolls-Royce models and this latest bespoke car, dubbed the Maharaja Phantom Drophead Coupe, features elements borrowed from...
Viknesh Vijayenthiran -
Land Rover SVO Builds An Ultra-Luxurious Range Rover With Holland & Holland
Land Rover has revealed its most expensive SUV to date, the Range Rover Holland & Holland edition. The vehicle has only been announced for the British market at present, where it is priced from a staggering £180,000 (approximately 285,022). The justification for such a lofty price tag is...
Viknesh Vijayenthiran -
Something Old, Something New For The Chevy Corvette At SEMA
The Chevrolet Corvette is one of the more popular blank canvases for tuning firms presenting their wares at SEMA, but two of the standouts this year come from Chevy itself. One is a 1971 Corvette Stingray that’s been personalized by NASCAR driver Jimmie Johnson, and the other is a 2015...
Viknesh Vijayenthiran -
Paddington Bear first came into this world in 1958. Since that time, the beloved bear has appeared in numerous books, and on television; and he'll soon be seen on larger screens with the upcoming release of a live-action movie. Mr. Bear is going a step further today though, because he's partnered up with the bespoke team at Rolls-Royce for a new look. ALSO SEE: Mercedes-Benz Reveals G-Code Subcompact Crossover Concept Inspired by the automaker's founder, the Rolls-Royce team have crafted a stylish makeover for Paddington. It's aviation themed from the leather coat to the sporty goggles, and...
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Imagine Porsche Offered Martini Racing Livery On All Its Cars
Porsche currently offers the classic Martini Racing livery on its flagship 918 Spyder, and in the past has offered it on a couple of special edition models, but what if the distinct dark blue, light blue and red livery was available throughout the German automaker’s lineup. Well, Porsche has...
Viknesh Vijayenthiran -
Morgan SP1 Is A Steampunk Dream
The Sp1 is the first product of Morgan's Special Projects Division.
Stephen Edelstein -
Jaguar Land Rover SVO Gets New Headquarters
About 150 new staff will work at the recently established Jaguar Land Rover Special Vehicles Operations (SVO) unit that serves as the British automaker’s personalization and performance division. The SVO team’s first product was the F-Type Project 7, which goes on sale later this year...
Viknesh Vijayenthiran -
Are Changeable Interior Colors The Future Of Car Personalization?
Johnson Controls is experimenting with color-changing plastics for future car interiors.
Stephen Edelstein -
Q By Aston Martin Showing Four Bespoke Cars At Pebble Beach
It still seems a little unbecoming that Aston Martin's personalization division is called 'Q by Aston Martin' (we get it guys, you're proud of all the James Bond stuff...) but there's little doubt that the real-world 'Q branch' turns out some spectacular vehicles. Four of those will appear at the...
Antony Ingram -
The 2014 Pebble Beach Concours d’Elegance is nearly upon us, and with it will come some of the most amazing automotive hardware on display anywhere. Contributing its new cars to the vintage fold, McLaren Special Operations will show two upgraded vehicles: a 650S Spider and a P1. The MSO 650S Spider was recently announced for production, so to see an example bearing the McLaren Special Operations treatment make its way to the luxurious environs around Pebble Beach is no surprise. MUST SEE: World's Most Expensive RV Sold In Dubai But the McLaren P1, already an exotic hypercar with status...
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Porsche Exclusive Reveals 911 Turbo S GB Edition
Porsche’s personalization department Porsche Exclusive has put together a special version of the 2014 911 Turbo S for the U.K. market. The car is called the 2014 Porsche 911 Turbo S GB Edition, and just 40 examples will be built. The car was commissioned by Porsche’s U.K. division to...
Viknesh Vijayenthiran -
Bentley Considering Coachbuilding Service
Bentley is considering launching a new personalization department that could offer coachbuilding services to its wealthy clients looking for additional exclusivity and luxury. Traditionally, such services have been offered through established coachbuilding firms, most of them based in Italy, but...
Viknesh Vijayenthiran -
Ferrari 250 GTO Is Inspiration For One-Off SP America
Last week Ferrari introduced a new one-off supercar developed on behalf of a client by the Special Projects division, the F12 TRS, whose lines were inspired by the 1957 250 Testa Rossa and whose owner is believed to be a British resident. Now we have details on a second one-off Ferrari developed by...
Viknesh Vijayenthiran -
McLaren To Build Limited Run Of MSO-Enhanced 650S Supercars
Earlier this year, the official personalization department of McLaren, McLaren Special Operations, unveiled a 650S concept equipped with a number of unique elements aimed at improving both the car’s styling and performance. Now, just a day out from the start of the 2014 Goodwood Festival of...
Viknesh Vijayenthiran -
Jaguar Land Rover Special Operations To Build Bespoke And Extreme Performance Vehicles
Jaguar Land Rover’s existing Engineered To Order division, the British automaker’s personalization department and maker of extreme models such as the 2014 XKR-S GT, is being expanded and in the process will have its name changed to Jaguar Land Rover Special Operations. As we’ve...
Viknesh Vijayenthiran -
The Lagonda SUV concept unveiled at the 2009 Geneva Motor Show was an almost unmitigated failure. Odd proportions, widespread public rejection and a host of excuses marked its birth, and now it appears its death as well. Yes, instead of residing on an ungainly SUV, Aston Martin is now expected to use the prestigious Lagonda name for a sedan that will share a number of styling cues with the last Lagonda sedan launched in 1976 and produced up until 1990 (pictured above). MUST SEE: Jay Leno Finally Takes His McLaren P1 For A Spin: Video A prototype for the vehicle has started testing in the U.K...
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Rolls-Royce Phantom Drophead Coupe Waterspeed Collection Revealed
Rolls-Royce has finally unveiled its new special edition Phantom Drophead Coupe built to commemorate the triumph of Sir Malcolm Campbell in his Rolls-Royce-powered Bluebird K3 boat in setting the world waterspeed record back in 1937, a time when Rolls-Royce-powered vehicles held speed records on...
Viknesh Vijayenthiran -
McLaren MSO Personalization Department Develops New Parts For The 650S
It’s been a while since we last heard from McLaren Special Operations, McLaren Automotive’s official personalization department and the group responsible for 2012’s insane 12C-based X-1 supercar. This time around, MSO has developed some enhancements for the 650S supercar and is...
Viknesh Vijayenthiran -
Lamborghini Aventador LP 700-4 Nazionale Debuts At 2014 Beijing Auto Show
Last month at the 2014 Geneva Motor Show, Lamborghini unveiled a version of its Aventador LP 700-4 supercar that had been enhanced by the automaker’s Ad Personam personalization department. At the 2014 Beijing Auto Show this past weekend, Lamborghini unveiled another Aventador worked over by...
Viknesh Vijayenthiran -
Q by Aston Martin Personalization Service: Video
Imagine the horror: You've turned up at the golf club in your shiny new Aston Martin Vanquish. The V-12 is ticking and dinging as it cools down, heat is radiating off the brakes and the lustrous paintwork gleams back at you in the sun. And then you realize that four other people have turned up in...
Antony Ingram -
Q by Aston Martin Customization Program Gets Creative At 2014 Geneva Motor Show
Aston Martin demonstrated the capabilities of its personalization program at the Geneva Motor Show.
Stephen Edelstein