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Q by Aston Martin Customization Program Gets Creative At 2014 Geneva Motor Show


When James Bond wants a customized Aston Martin, he goes to Q Branch. Everyone else has to go to Q by Aston Martin. Q is Aston's personalization program, which handles everything from custom colors to complete cars like the CC100 Speedster. The British automaker decided to show off the program's capabilities at the 2014 Geneva Motor Show.

Like other high-end automakers, Aston Martin realizes that people willing to spend six figures on a car often want their purchases to be unique. It set up a "Q Lounge" on the Geneva show floor, where customers can design their personalized cars. A similar concept could make its way into Aston dealers soon, where space would be set aside for it.

Aston also brought two cars--A V8 Vantage Volante and a V12 Vantage S--that had gone through the Q process.

The convertible Volante features an exposed carbon fiber tonneau cover, meant to reference the car's carbon bodyshell. The interior is clothed in White Essence leather with Cream Truffle stitching, along with Aurora Blue leather detailing and a satin-finish walnut veneer center stack.

The V12 Vantage S features a bold color scheme of Stratus White with a Jet Black roof and orange accents. Orange brake calipers and carbon-fiber trim pieces finish off the exterior. On the inside, the bespoke car has True Teal leather seats highlighted by Californian Poppy (orange) accent stripes, a decidedly bold color combination for an Aston Martin interior.

Both cars demonstrate the possibilities open to Aston customers, who can add personalized touches to their cars during the order process.

For more 2014 Geneva Motor Show coverage, check out our dedicated hub.

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