Buick Riviera

Buick has some exciting new products in the pipeline, such as the LaCrosse and Regal sedans, but at the end of the day the brand is still struggling to attain new, and younger customers. While the average age of a new car buyer in the U.S. is 52, the average age of a Buick buyer is 70--a problem the brand’s new chief Brian Sweeney is well aware of. In response Buick unveiled the high-performance Regal GS Concept, a powerful and efficient sports sedan based on the European Insignia OPC that’s almost certainly set to go into production. However, what Buick needs is a high-end...