Derek Zoolander Brings His Blue Steel To The Fiat 500X: Video

Follow Jeff

When you want to advertise a product, you should try and get the best talent you can find. Fiat Chrysler Automobiles [NYSE:FCAU] isn't messing around with regards to its 500X subcompact crossover. The automaker has reached out to the greatest model on the planet. Derek Zoolander is now the face of the Fiat 500X, which means it's probably going to become the greatest selling vehicle of all time.

CHECK OUT: VW Tiguan Plug-in Hybrid Off-Road Concept: Live Photos And Video

Zoolander is bringing his trademark Blue Steel to the driver's seat of the 500X, just as his new movie—or is it Ben Stillers?—is is about to debut. A series of commercial spots will highlight the partnership, with the first having aired during the prior evening's Golden Globes award ceremony. In the ad, Zoolander is caught on a traffic camera and he relishes the moment, making sure he gets the right pose.

This new relationship between the brands stands in comparison to the time when Chrysler worked with Ron Burgundy. It's clear that FCA only enjoys working with the world's greatest spokespeople, and this new relationship should see Fiat 500X examples flying out of dealer lots.

SEE ALSO: 2017 Ford F-150 Raptor SuperCrew Rolls Into Detroit

Or... it will result in a few funny commercials and make us want to see the movie as soon as it comes out. Either way, who wants to go get ORANGE MOCHA FRAPPUCCINOS?!

Zoolander 2 hits theaters February 12.

_______________________________________

Follow Motor Authority on Facebook and Twitter.

 
Follow Us

Take Us With You!

 

Related Used Listings

Browse used listings in your area.


 
© 2017 MotorAuthority. All Rights Reserved. MotorAuthority is published by Internet Brands Automotive Group. Stock photography by izmostock. Read our Cookie Policy.