It's not often that a company trying to sell a new car—particularly a fairly expensive, limited-production sports car—implies that potential buyers may not be up to driving it. Yet Lotus may just bruise a few fan egos with an unorthodox attempt to promote the new Evora 400. It's an online game running on the company's website that asks players to test their agility.
The Lotus Evora 400 Agility Test is based on reaction-time tests used in fighter-pilot training programs, Lotus says. The goal is to move a yellow square around the board while avoiding several moving squares for as long as possible.
If a player fails to make it past seven seconds, the game responds with some taunts that reveal exactly what Lotus thinks of the competition, such as "Das ist awful! Something slower and German is more your style." Ouch.
Lotus Evora 400 Agility TestEnlarge Photo
There's more incentive to get a high score than just avoiding mockery, though. Lotus says players can qualify for an early test drive of the Evora 400. Hopefully all of that agility testing will translate to the real world.
Unveiled at the recent 2015 Geneva Motor Show, the Evora 400 is a refreshed version of Lotus' more upscale mid-engined sports car. A supercharged 3.5-liter V-6 produces 400 horsepower and 302 pound-feet of torque, enough for a 0-60 mph acceleration in 4.1 seconds and a top speed of 186 mph.
The Evora 400 will arrive in the U.S. as a 2016 model, finally giving the company something to sell here besides leftover 2014 models (Lotus is skipping the 2015 model year). How it performs here is crucial, as the car will likely be very important in helping Lotus move out of its current precarious financial position.