Bugatti will, eventually, build a new supercar. At least, one has been rumored to be in the works,
potentially with hybrid technology
, though it may not seek to outperform the quad-turbocharged W-16-powered Veyron, at least at the top end
. But Bugatti can't build it until it sells the last of the Veyrons.
Though the hardtop version of the Veyron was limited to just 300 units, the open-roofed Grand Sport and Grand Sport Vitesse expanded total Veyron volume by another 150 units--and 40 remain to be sold, reports Bloomberg's
That means another $85 million in sales. Despite a recent run of special "Legends
" cars, customers are no longer chomping at the bit, however, which puts Bugatti in an unusual position: it's having to get out there and hawk its wares, rather than creating carefully curated lists of those allowed the privilege of ownership.
Bugatti is meeting this marketing need with a series of "Dynamic Drive Experience
" events that put about 25 potential buyers behind the wheel at each event, held at locations across the country.
Even after the last remaining Veyrons sell--the company says that should happen in about 12 months--the next model won't follow immediately; it will be two or three more years before we see the next Bugatti model.