2015 Audi A3Enlarge Photo
Audi will be updating an existing Volkswagen plant in the Brazilian city of São José dos Pinhais. The new Golf, which shares a platform with the latest A3, is also expected to be built at the site. Audi’s initial investment in the area will top 150 million euros (approximately $200 million). Note, Audi built a previous-generation A3 in Brazil but stopped production in 2006.
It’s not clear if the Audi models built in Brazil will be exported to the U.S., though it’s a likely scenario. The automaker has confirmed that its Q5s built in Mexico will be sold here.
The announcement of the Brazilian production is just part of Audi’s strategy to overtake BMW as the world’s largest luxury automaker by 2020 with targeted sales of two million vehicles annually. To achieve that target, the automaker is making large investments at its large production sites in Germany and Hungary. At the same time, Audi is significantly expanding its production network outside Europe. Later this year, Audi will open its second plant in China in Foshan. And by 2016, the Brazilian and Mexican plants will be online.
Rivals BMW and Mercedes-Benz aren’t sitting on the sidelines, however. BMW has already announced plans to start building vehicles in Brazil and Mercedes-Benz is eying production in Mexico and may also announce production in Brazil.