As sales of luxury cars in China start to mature
, the major automakers are now looking for the next country or region to offer the most growth. One of the top contenders is Brazil, which is benefiting from strong demand for its resources as well as a growing service industry.
Most major automakers were present at Brazil’s recent 2012 Sao Paulo Auto Show
, which like the Beijing and Shanghai shows has been growing in importance recently.
At this year’s event, BMW confirmed it would build a new plant in Brazil
for production of an undisclosed model, while Acura confirmed it would enter the Brazilian market by 2015.
Cadillac, too, will be heading to Brazil, with GM’s South American chief Jaime Ardila confirming the news to Reuters
. No timeline was given, however.
GM is keen to turn Cadillac into a global luxury brand and has recently focused on the Chinese market. It also has plans to offer more models in Europe, though emerging markets such as Brazil and potentially India and Russia are looking more promising.
Most recently, Cadillac established a new position within its ranks, a vice president for global operations
, which it gave to the former lobbyist for GM Robert E. Ferguson. His job is to look over marketing, brand management and advertising for Cadillac worldwide. He will also be in charge of global sales from next year.
Lincoln, meanwhile, has no plans to enter Brazil, though that may change in the future, just as it recently did for the Chinese market. In August Lincoln announced it would enter the Chinese market in 2014
, and currently that is what it is focused on.