2013 Opel Cascada
The only reason the car isn’t already available locally is that it wasn’t originally designed for the U.S. market, which means it will require some modifications to meet U.S. safety and other regulatory requirements. The car was originally designed during GM’s bankruptcy days, when it was thought Opel would be sold off.
General Motors Company’s [NYSE:GM] current CEO, Dan Akerson, is a great fan of Opel’s lineup and would like to see more of its models sold globally. There’s also the fact that Opel needs to expand beyond the European market if it hopes to achieve profitability.
Opel’s Insignia sedan is already sold in the U.S. as the Buick Regal and the Verano is essentially a lightly modified version of Opel’s Astra sedan (both of these are currently assembled in North America, though). Recently, GM appointed a single designer to head studios for both the Buick and Opel brands.
While there’s been talk of Opel’s Adam subcompact also making the Transatlantic crossing, this has been ruled out by GM Vice Chairman Steve Girsky who said the car cannot be modified to meet local regulations. There's still hope for the second generation of the car, however.
2013 Opel AdamEnlarge Photo