2014 BMW 1-Series Gran Turismo spy shots
With the current BMW 1-Series Coupe and 1-Series Convertible soon to adopt new 2-Series badges
for their respective successors, will the 1-Series nameplate disappear from the U.S. market?
The answer is likely to be yes, according to a new report.Car and Driver
claims the next-generation 1-Series range, which already consists of a hatchback
and will soon spawn a Gran Turismo
and possibly even a sedan
, won’t reach U.S. shores as BMW is holding the range back so that it can judge the performance of rivals like the 2014 Mercedes-Benz CLA Class
and upcoming 2015 Audi A3
“What Mercedes and Audi are doing is giving more focus in the below-$30,000 price range,” Paul Ferraiolo, BMW’s head of product planning and strategy for North America, told the magazine. “We’re going to watch that…”
A key hurdle for the launch of the next-generation BMW 1-Series range in the U.S. remains the vehicles’ high cost (they’re still manufactured in Europe). Right now, BMW’s most affordable model, the 1-Series Coupe, starts at $31,200. Any introduction of a 1-Series Hatchback or 1-Series GT would have to be priced below that point as this level will soon be taken up by the new 2-Series range.
Then there’s the potential for the vehicles to cannibalize sales of BMW’s MINI range.
Do you want to see BMW bring over some of its next-generation 1-Series models?
Let us know in the comments section below.