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U.S. Likely To Miss Out On New BMW 1-Series Range: Report

 
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2014 BMW 1-Series Gran Turismo spy shots

With the current BMW 1-Series Coupe and 1-Series Convertible soon to adopt new 2-Series badges for their respective successors, will the 1-Series nameplate disappear from the U.S. market?

The answer is likely to be yes, according to a new report.

Car and Driver claims the next-generation 1-Series range, which already consists of a hatchback and will soon spawn a Gran Turismo and possibly even a sedan, won’t reach U.S. shores as BMW is holding the range back so that it can judge the performance of rivals like the 2014 Mercedes-Benz CLA Class and upcoming 2015 Audi A3.

“What Mercedes and Audi are doing is giving more focus in the below-$30,000 price range,” Paul Ferraiolo, BMW’s head of product planning and strategy for North America, told the magazine. “We’re going to watch that…”

A key hurdle for the launch of the next-generation BMW 1-Series range in the U.S. remains the vehicles’ high cost (they’re still manufactured in Europe). Right now, BMW’s most affordable model, the 1-Series Coupe, starts at $31,200. Any introduction of a 1-Series Hatchback or 1-Series GT would have to be priced below that point as this level will soon be taken up by the new 2-Series range.

Then there’s the potential for the vehicles to cannibalize sales of BMW’s MINI range.

Do you want to see BMW bring over some of its next-generation 1-Series models?

Let us know in the comments section below.



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