U.S. Likely To Miss Out On New BMW 1-Series Range: Report

Follow Viknesh

2014 BMW 1-Series Gran Turismo spy shots

With the current BMW 1-Series Coupe and 1-Series Convertible soon to adopt new 2-Series badges for their respective successors, will the 1-Series nameplate disappear from the U.S. market?

The answer is likely to be yes, according to a new report.

Car and Driver claims the next-generation 1-Series range, which already consists of a hatchback and will soon spawn a Gran Turismo and possibly even a sedan, won’t reach U.S. shores as BMW is holding the range back so that it can judge the performance of rivals like the 2014 Mercedes-Benz CLA Class and upcoming 2015 Audi A3.

“What Mercedes and Audi are doing is giving more focus in the below-$30,000 price range,” Paul Ferraiolo, BMW’s head of product planning and strategy for North America, told the magazine. “We’re going to watch that…”

A key hurdle for the launch of the next-generation BMW 1-Series range in the U.S. remains the vehicles’ high cost (they’re still manufactured in Europe). Right now, BMW’s most affordable model, the 1-Series Coupe, starts at $31,200. Any introduction of a 1-Series Hatchback or 1-Series GT would have to be priced below that point as this level will soon be taken up by the new 2-Series range.

Then there’s the potential for the vehicles to cannibalize sales of BMW’s MINI range.

Do you want to see BMW bring over some of its next-generation 1-Series models?

Let us know in the comments section below.



Follow Us


Take Us With You!

New Car Price Quotes
Update ZIP
We care about your privacy. By submitting your request, your data will be subject to our Privacy Policy and Terms and you agree that the dealers checked above may contact you using an auto dialer or an automated message.

Research New Cars


Related Used Listings

Browse used listings in your area.

© 2014 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.