Two of Italy’s finest luxury labels, Maserati and Ermenegildo Zegna, have entered a partnership aimed at promoting Italian design and manufacturing excellence worldwide.
At the same time, the two will collaborate on a number of projects, starting with a special edition model next year to celebrate the centenary of Maserati.
The new special edition will be a Quattroporte sedan
inspired by the collections of the famous fashion label.
The Maserati flagship sedan will be reinterpreted and customized with new colors, materials and trims, with some lifted directly from Zegna’s famous suit line. In particular, fabrics will be produced by the historic Lanificio Zegna wool mill in Trivero, Italy.
Only 100 examples will be built and owners will also benefit from a unique collection of accessories by Zegna, specially designed for each of the cars. The first prototype will be unveiled at a major international auto show later this year (a standard 2014 Quattroporte is featured above).
In 2015, Maserati will start offering Zegna-designed trim across its range, and in 2016 the automaker will launch a new personalization department to help capitalize on the growing demand for tailor-made products. The demand has been so strong that even Hyundai has developed a custom version of its Equus flagship
with French fashion label Hermès.
“The partnership between Maserati and Ermenegildo Zegna Group is the meeting point of two leading companies representing pioneering Italian design and manufacturing,” Fiat Chrysler CEO Sergio Marchionne said in a statement. “The partnership with an equally prominent company such as Ermenegildo Zegna will benefit both brands and the Fiat Chrysler Group.”