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Personalization

 
2013 Lamborghini Aventador

Lamborghini To Reveal ‘Nazionale’ Aventador LP 700-4 In Beijing

Last month at the 2014 Geneva Motor Show, Lamborghini unveiled a version of its Aventador LP 700-4 supercar that had been enhanced by the automaker’s Ad Personam personalization department. At the 2014 Beijing Auto Show next week, Lamborghini will unveil another Aventador that’s been... read more

April 10, 2014 by 
 
Maria Sharapova and her personalized 2013 Porsche Panamera GTS

Maria Sharapova Shows Off Personalized Porsche Panamera GTS

Tennis star and Porsche ambassador Maria Sharapova was down in her native Russia recently where she showed off a new Panamera built to her specifications by the Porsche... read more February 7, 2014 by 


 
2014 Porsche 911 Turbo in Lime Gold Metallic paint

Porsche Exclusive Personalization Department Shows Off Lime Gold 911 Turbo

As sales of luxury autos have soared in recent years, so has the rate of personalization done on the cars. Porsche was one of the first automakers to offer a personalization... read more February 5, 2014 by 


 
First photo of alleged Ferrari SP FFX

First Look At Latest One-Off Ferrari, The SP FFX

Leaked patent drawings that showed up last October weren’t revealing Ferrari’s replacement for the California but rather a one-off version of the FF developed... read more January 28, 2014 by 


 
2014 Mercedes-Benz SLS AMG Black Series enhanced by the AMG Performance Studio

Fans Nominate AMG Afterglow As Name Of AMG’s Latest Bespoke Paint

Earlier this month we showed you a unique SLS AMG Black Series that was personalized by its owner through the AMG Performance Studio, the Affalterbach tuner's new... read more January 21, 2014 by 


 
2014 Mercedes-Benz SLS AMG Black Series enhanced by the AMG Performance Studio

AMG Performance Studio Personalization Department Builds Bespoke SLS AMG Black Series

AMG is the latest to join the personalization craze among purveyors of luxury and performance autos, with the official Mercedes-Benz tuner showcasing its potential with a... read more January 2, 2014 by 


 
McLaren MSO 12C concept

McLaren Shows Off Bespoke Build Process With MSO 12C Concept

Prestige marques like Ferrari and Rolls-Royce have bespoke divisions, which build customized cars tailored to their buyers. Now, McLaren is trying to get in on the action... read more December 6, 2013 by 


 
2015 Audi A8 L W12 Exclusive Concept

2015 Audi A8 L W12 Exclusive Concept: New Photos

Following the success of its previous Exclusive Concept based on the A8 L W12 luxury sedan, Audi recently rolled out a new version based on its updated 2015 A8. Audi... read more December 5, 2013 by 


 
Tailor Made Ferrari 458 Italia honoring Niki Lauda

Ferrari Reveals Tailor Made 458 Italia Honoring Niki Lauda

A Ferrari owner has enlisted the help of the Italian sports car manufacturer’s Tailor Made personalization program to build this one-off 458 Italia honoring legendary... read more November 18, 2013 by 


 
Rolls-Royce Bespoke Celestial Phantom, 2013 Dubai Motor Show

Diamond-Studded Rolls-Royce Phantom Shines At Dubai Motor Show

As if Rolls-Royce's Phantom wasn't ostentatious enough, the British automaker decided to cover it with diamonds. Yes, Rolls-Royce is showing an updated version of the... read more November 5, 2013 by 


 
2013 Rolls-Royce Chicane Phantom Coupe

Rolls-Royce Bespoke Builds 'Chicane' Phantom Coupe

Rolls-Royce’s own personalization department, Rolls-Royce Bespoke, has put together a very special Phantom Coupe for the automaker’s brand manager in Dubai... read more October 30, 2013 by 


 
2014 BMW 7-Series Sterling inspired by ROBBE&BERKING

BMW Individual Builds The Most Expensive 7-Series Ever: Video

In a world of mass production, even for high-end vehicles like the BMW 7-Series, it’s nice to see the discerning individual can still have some things fashioned the... read more October 25, 2013 by 


 
2014 BMW X5 enhanced by BMW Individual

Customize Your 2014 X5 With BMW Individual Range

BMW’s latest X5 is a fine vehicle, but if you want yours to stand out from the crowd you’re going to need to personalize it. BMW makes the process easy by... read more September 18, 2013 by 


 
Lincoln MKC concept Black Label Modern Heritage

Lincoln Previews Premium Black Label Trim On MKZ And MKC Concept

Lincoln is desperate to get its luxury message across and further separate itself from the Ford brand, whose models lend their platforms for Lincoln’s entire lineup... read more August 15, 2013 by 


 
Tailor-Made Ferrari 458 Spider

Ferrari Plans Bespoke Models For 2013 Goodwood Festival Of Speed

Ferrari will have a handful of its latest supercars on show at this week’s 2013 Goodwood Festival of Speed, but most of them won’t be your ordinary... read more July 8, 2013 by 


 
Prodrive deep-luster colored carbon fiber

Prodrive Develops Deep-Luster Colored Carbon Fiber

British motorsport and engineering firm Prodrive has come out with a new technology that allows it to produce sumptuous carbon fiber panels that can be ordered in virtually... read more April 24, 2013 by 


 
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