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Personalization

 
Morgan SP1

Morgan SP1 Is A Steampunk Dream

Morgan is getting into the car-personalization business with its new Special Projects Division, unveiling that group's first product at the Salon Prive show currently taking place in London. Called the SP1, it looks like the perfect car for fans of Steampunk. DON'T MISS: Watch BMW's 600-Horsepower... read more

September 4, 2014 by 
 
McLaren P1 with McLaren Special Operations upgrades

McLaren P1, 650S Spider Get Special Operations Treatment For Pebble Beach

The 2014 Pebble Beach Concours d’Elegance is nearly upon us, and with it will come some of the most amazing automotive hardware on display anywhere. Contributing its... read more August 5, 2014 by 


 
2014 Porsche 911 Turbo S GB Edition

Porsche Exclusive Reveals 911 Turbo S GB Edition

Porsche’s personalization department Porsche Exclusive has put together a special version of the 2014 911 Turbo S for the U.K. market. The car is called the 2014... read more July 15, 2014 by 


 
Touring Bentley Continental Flying Star

Bentley Considering Coachbuilding Service

Bentley is considering launching a new personalization department that could offer coachbuilding services to its wealthy clients looking for additional exclusivity and... read more July 10, 2014 by 


 
Ferrari SP America (Image via The Supercar Kids)

Ferrari 250 GTO Is Inspiration For One-Off SP America

Last week Ferrari introduced a new one-off supercar developed on behalf of a client by the Special Projects division, the F12 TRS, whose lines were inspired by the 1957 250... read more June 30, 2014 by 


 
McLaren MSO 650S Spider

McLaren To Build Limited Run Of MSO-Enhanced 650S Supercars

Earlier this year, the official personalization department of McLaren, McLaren Special Operations, unveiled a 650S concept equipped with a number of unique elements aimed at... read more June 25, 2014 by 


 
Ferrari F12 TRS

Official Details On The One-Off Ferrari F12 TRS: Video

Ferrari has chosen to limit the number of cars it builds each year to just 7,000 units but to increase revenues the company is offering more personalization options, ranging... read more June 23, 2014 by 


 
2014 Jaguar XKR-S GT

Jaguar Land Rover Special Operations To Build Bespoke And Extreme Performance Vehicles

Jaguar Land Rover’s existing Engineered To Order division, the British automaker’s personalization department and maker of extreme models such as the 2014 XKR-S... read more June 13, 2014 by 


 
Aston Martin Lagonda

Aston Martin Working On New Sedan, May Use Lagonda Name

The Lagonda SUV concept unveiled at the 2009 Geneva Motor Show was an almost unmitigated failure. Odd proportions, widespread public rejection and a host of excuses marked... read more May 13, 2014 by 


 
2014 Rolls-Royce Phantom Drophead Coupe Waterspeed Collection

Rolls-Royce Phantom Drophead Coupe Waterspeed Collection Revealed

Rolls-Royce has finally unveiled its new special edition Phantom Drophead Coupe built to commemorate the triumph of Sir Malcolm Campbell in his Rolls-Royce-powered Bluebird... read more May 12, 2014 by 


 
McLaren 650S by MSO

McLaren MSO Personalization Department Develops New Parts For The 650S

It’s been a while since we last heard from McLaren Special Operations, McLaren Automotive’s official personalization department and the group responsible for... read more April 28, 2014 by 


 
Lamborghini Aventador LP 700-4 Nazionale by Ad Personam, 2014 Beijing Auto Show

Lamborghini Aventador LP 700-4 Nazionale Debuts At 2014 Beijing Auto Show

Last month at the 2014 Geneva Motor Show, Lamborghini unveiled a version of its Aventador LP 700-4 supercar that had been enhanced by the automaker’s Ad Personam... read more April 21, 2014 by 


 
Q by Aston Martin Vantage Volante

Q by Aston Martin Personalization Service: Video

Imagine the horror: You've turned up at the golf club in your shiny new Aston Martin Vanquish. The V-12 is ticking and dinging as it cools down, heat is radiating off the... read more March 31, 2014 by 


 
Q by Aston Martin

Q by Aston Martin Customization Program Gets Creative At 2014 Geneva Motor Show

When James Bond wants a customized Aston Martin, he goes to Q Branch. Everyone else has to go to Q by Aston Martin. Q is Aston's personalization program, which handles... read more March 6, 2014 by 


 
Lamborghini Aventador personalized by Ad Personam, 2014 Geneva Motor Show

Lamborghini Renews Ad Personam Personalization Program

Last year, each and every car sold by Ferrari featured some form of personalization, and Rolls-Royce has told us that it’s also experiencing record demand for its own... read more February 26, 2014 by 


 
Maria Sharapova and her personalized 2013 Porsche Panamera GTS

Maria Sharapova Shows Off Personalized Porsche Panamera GTS

Tennis star and Porsche ambassador Maria Sharapova was down in her native Russia recently where she showed off a new Panamera built to her specifications by the Porsche... read more February 7, 2014 by 


 
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