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Personalization

 
Prodrive deep-luster colored carbon fiber

Prodrive Develops Deep-Luster Colored Carbon Fiber

British motorsport and engineering firm Prodrive has come out with a new technology that allows it to produce sumptuous carbon fiber panels that can be ordered in virtually any hue. Colored carbon fiber is nothing new and has featured on a number of vehicles in the past, particularly those from...

April 24, 2013 by 
 
2014 Aston Martin Vanquish Centenary Edition

Aston Martin Shows Off At The 2013 Geneva Motor Show: Video

As Aston Martin continues its 100th birthday celebration throughout 2013, the Gaydon, England, automaker has debuted three models at this year’s Geneva Motor Show. The... March 6, 2013 by 


 
2013 Land Rover Range Rover Evoque with Black Design Pack

Land Rover Shows Off Range Rover Evoque Personalization Options

At the Los Angeles Auto Show last November we saw Jaguar roll out some new personalization options for its upcoming F-Type sports car, grouped under the “Design”... March 6, 2013 by 


 
Lincoln MKC Concept, 2013 Detroit Auto Show

Lincoln Considers Borrowing From MINI’s Customization Playbook

Part of MINI’s success in the United States is due to the fact that the brand doesn’t market its cars to consumers as much as it markets the MINI lifestyle. In... January 24, 2013 by 


 
Preview of new Home Of Rolls-Royce bespoke collection

New 'Home Of Rolls-Royce' Bespoke Collection Previewed

Rolls-Royce recently celebrated the 10th anniversary of the launch of its latest Phantom, an occasion that also signified the start of the automaker’s tenure under BMW... January 17, 2013 by 


 
2014 Jaguar F-Type with Firesand paint and Design and Black exterior and interior upgrades

Jaguar Shows Off F-Type Personalization Options In L.A.

Jaguar is jumping on the personalization bandwagon by announcing new styling packages for its as yet unreleased F-Type sports car. The styling packages fall under the new... November 29, 2012 by 


 
Lamborghini Aventador J live photos

More Bespoke Lamborghinis On The Way

For Lamborghini, producing one more car than what the customer demands is not an option. Lamborghini is all about exclusivity, and this is something that’s not going to... October 10, 2012 by 


 
2013 Dodge SRT Viper

2013 Dodge SRT Viper: Have It Your Way (In 150,000 Ways Or Less)

Burger King lets you have it your way, and apparently so does SRT when it comes to the 2013 Viper. When you go to configure your new Viper (should you be so lucky) you'll... September 28, 2012 by 


 
Art Deco Rolls-Royce Phantom Drophead Coupe, 2012 Paris Auto Show

Rolls-Royce Presents Art Deco-Inspired Cars At 2012 Paris Auto Show

Rolls-Royce is hoping to provide inspiration to its well-heeled customers who may decide to opt for the automaker’s expanding personalization service, Rolls-Royce... September 26, 2012 by 


 
One-off Rolls-Royce Ghost built for Qatari client

Rolls-Royce Rolls Out Bespoke Ghost For Qatari Client

As Rolls-Royce looks to boost profits without significantly increasing volumes, the automaker has rolled out a new special edition of its Ghost developed for a client in... September 24, 2012 by 


 
Abarth Fuori Serie based on the Fiat 500

Abarth Previews 'Fuori Serie' Personalization Service With Custom Fiat 500

Abarth, the performance division at Fiat, is out to show that even buyers of humble cars like the 500 minicar can enjoy the kinds of vehicle personalization that we’re... September 18, 2012 by 


 
2013 Koenigsegg Agera R BLT

Koenigsegg Shows Off Bespoke Services With New Agera R BLT

A member of the exclusive world of ‘hypercar’ manufacturers, Sweden’s Koenigsegg for years has been focused on upping the ante of its line of mid-engine... September 15, 2012 by 


 
Ferrari FF personalized by Ferrari Tailor Made for golfer Ian Poulter

First Ferrari Tailor Made Car In U.S. Delivered At Pebble Beach

Buyers of Ferraris have a number of options available to them for personalizing their supercars, something the automaker says nearly all of its customers opt to do. Not... August 21, 2012 by 


 
Lotus Evora by Mansory

Lotus Selects Mansory As Official Customization Studio

Any performance or luxury automaker worth its salt these days offers some level of personalization for its cars. After all, if you’re dropping the price of an average... March 26, 2012 by 


 
Rolls-Royce Ghost Bespoke Design

Bespoke Personalization Key To Rolls-Royce Sales Growth

Last year, Rolls-Royce enjoyed record sales, with big gains coming in both the Asia-Pacific region and in North America. One reason for the legendary brand’s success is... January 24, 2012 by 


 
Ferrari Tailor-Made Program

This Is Ferrari’s New Tailor-Made Program: Video

There’s buying a new car, and then there’s buying a new Ferrari. One is a process most of us will likely experience in our lives while the other is an occasion... December 7, 2011 by 


 
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