Personalization

 
Dodge's online configurator for the Viper SRT GTC

Build Your Ideal 1-Of-1 Dodge Viper SRT With New Configurator

As part of its updates for its 2015 Viper SRT supercar, Dodge launched a new variant dubbed the “GTC” that buyers are able to customize in virtually any way they desire—and no two Viper SRT GTCs will be allowed to be alike for any single model year, not even when it comes to their... read more

April 17, 2015 by 
 
McLaren Special Operations (MSO)

McLaren Expands MSO Personalization Department

If you already own or are thinking of getting a McLaren but are jealous of all the personalization options Ferrari offers its customers, you no longer have to look on with... read more December 4, 2014 by 


 
Lincoln Black Label

Lincoln Debuts Special Black Label Models And Customer Service Program

These days, the services and upscale treatment that come with buying a luxury car are almost as important as the car itself. That's why Lincoln is introducing its Black Label... read more November 17, 2014 by 


 
Rolls-Royce Maharaja Phantom Drophead Coupe

Rolls-Royce Reveals One-Off 'Maharaja' Phantom Drophead Coupe

Rolls-Royce has revealed a bespoke Phantom Drophead Coupe that was inspired by India’s Golden Age of the Raja. About a century ago, many royals in India purchased... read more November 14, 2014 by 


 
2015 Land Rover Range Rover Holland & Holland edition

Land Rover SVO Builds An Ultra-Luxurious Range Rover With Holland & Holland

Land Rover has revealed its most expensive SUV to date, the Range Rover Holland & Holland edition. The vehicle has only been announced for the British market at present... read more November 7, 2014 by 


 
2015 Chevrolet Corvette Stingray personalized by KISS member Paul Stanley, 2014 SEMA show

Something Old, Something New For The Chevy Corvette At SEMA

The Chevrolet Corvette is one of the more popular blank canvases for tuning firms presenting their wares at SEMA, but two of the standouts this year come from Chevy itself... read more November 4, 2014 by 


 
Rolls-Royce Paddington

Paddington Bear Gets The Bespoke Rolls-Royce Treatment

Paddington Bear first came into this world in 1958. Since that time, the beloved bear has appeared in numerous books, and on television; and he'll soon be seen on larger... read more November 3, 2014 by 


 
Porsche lineup dressed in Martini Racing livery

Imagine Porsche Offered Martini Racing Livery On All Its Cars

Porsche currently offers the classic Martini Racing livery on its flagship 918 Spyder, and in the past has offered it on a couple of special edition models, but what if the... read more October 17, 2014 by 


 
Morgan SP1

Morgan SP1 Is A Steampunk Dream

Morgan is getting into the car-personalization business with its new Special Projects Division, unveiling that group's first product at the Salon Prive show currently taking... read more September 4, 2014 by 


 
Jaguar Land Rover Special Vehicles Operations headquarters in West Midlands, England

Jaguar Land Rover SVO Gets New Headquarters

About 150 new staff will work at the recently established Jaguar Land Rover Special Vehicles Operations (SVO) unit that serves as the British automaker’s... read more August 14, 2014 by 


 
2015 Mercedes-Benz S-Class Coupe

Are Changeable Interior Colors The Future Of Car Personalization?

Is your car interior boring you? Do you ever wish you could redecorate it, just like your living room? Johnson Controls is working on a high-tech version of that concept... read more August 11, 2014 by 


 
Q by Aston Martin Vanquish Coupe

Q By Aston Martin Showing Four Bespoke Cars At Pebble Beach

It still seems a little unbecoming that Aston Martin's personalization division is called 'Q by Aston Martin' (we get it guys, you're proud of all the James Bond stuff...)... read more August 8, 2014 by 


 
McLaren P1 with McLaren Special Operations upgrades

McLaren P1, 650S Spider Get Special Operations Treatment For Pebble Beach

The 2014 Pebble Beach Concours d’Elegance is nearly upon us, and with it will come some of the most amazing automotive hardware on display anywhere. Contributing its... read more August 5, 2014 by 


 
2014 Porsche 911 Turbo S GB Edition

Porsche Exclusive Reveals 911 Turbo S GB Edition

Porsche’s personalization department Porsche Exclusive has put together a special version of the 2014 911 Turbo S for the U.K. market. The car is called the 2014... read more July 15, 2014 by 


 
Touring Bentley Continental Flying Star

Bentley Considering Coachbuilding Service

Bentley is considering launching a new personalization department that could offer coachbuilding services to its wealthy clients looking for additional exclusivity and... read more July 10, 2014 by 


 
Ferrari SP America (Image via The Supercar Kids)

Ferrari 250 GTO Is Inspiration For One-Off SP America

Last week Ferrari introduced a new one-off supercar developed on behalf of a client by the Special Projects division, the F12 TRS, whose lines were inspired by the 1957 250... read more June 30, 2014 by 


 
 

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