Advertisement

Personalization

 
McLaren Special Operations (MSO)

McLaren Expands MSO Personalization Department

If you already own or are thinking of getting a McLaren but are jealous of all the personalization options Ferrari offers its customers, you no longer have to look on with envy as the British firm’s own personalization department, McLaren Special Operations (MSO), has just been significantly... read more

December 4, 2014 by 
 
2015 Chevrolet Corvette Stingray personalized by KISS member Paul Stanley, 2014 SEMA show

Something Old, Something New For The Chevy Corvette At SEMA

The Chevrolet Corvette is one of the more popular blank canvases for tuning firms presenting their wares at SEMA, but two of the standouts this year come from Chevy itself... read more November 4, 2014 by 


 
Rolls-Royce Paddington

Paddington Bear Gets The Bespoke Rolls-Royce Treatment

Paddington Bear first came into this world in 1958. Since that time, the beloved bear has appeared in numerous books, and on television; and he'll soon be seen on larger... read more November 3, 2014 by 


 
Porsche lineup dressed in Martini Racing livery

Imagine Porsche Offered Martini Racing Livery On All Its Cars

Porsche currently offers the classic Martini Racing livery on its flagship 918 Spyder, and in the past has offered it on a couple of special edition models, but what if the... read more October 17, 2014 by 


 
Morgan SP1

Morgan SP1 Is A Steampunk Dream

Morgan is getting into the car-personalization business with its new Special Projects Division, unveiling that group's first product at the Salon Prive show currently taking... read more September 4, 2014 by 


 
Jaguar Land Rover Special Vehicles Operations headquarters in West Midlands, England

Jaguar Land Rover SVO Gets New Headquarters

About 150 new staff will work at the recently established Jaguar Land Rover Special Vehicles Operations (SVO) unit that serves as the British automaker’s... read more August 14, 2014 by 


 
2015 Mercedes-Benz S-Class Coupe

Are Changeable Interior Colors The Future Of Car Personalization?

Is your car interior boring you? Do you ever wish you could redecorate it, just like your living room? Johnson Controls is working on a high-tech version of that concept... read more August 11, 2014 by 


 
Q by Aston Martin Vanquish Coupe

Q By Aston Martin Showing Four Bespoke Cars At Pebble Beach

It still seems a little unbecoming that Aston Martin's personalization division is called 'Q by Aston Martin' (we get it guys, you're proud of all the James Bond stuff...)... read more August 8, 2014 by 


 
McLaren P1 with McLaren Special Operations upgrades

McLaren P1, 650S Spider Get Special Operations Treatment For Pebble Beach

The 2014 Pebble Beach Concours d’Elegance is nearly upon us, and with it will come some of the most amazing automotive hardware on display anywhere. Contributing its... read more August 5, 2014 by 


 
2014 Porsche 911 Turbo S GB Edition

Porsche Exclusive Reveals 911 Turbo S GB Edition

Porsche’s personalization department Porsche Exclusive has put together a special version of the 2014 911 Turbo S for the U.K. market. The car is called the 2014... read more July 15, 2014 by 


 
Touring Bentley Continental Flying Star

Bentley Considering Coachbuilding Service

Bentley is considering launching a new personalization department that could offer coachbuilding services to its wealthy clients looking for additional exclusivity and... read more July 10, 2014 by 


 
Ferrari SP America (Image via The Supercar Kids)

Ferrari 250 GTO Is Inspiration For One-Off SP America

Last week Ferrari introduced a new one-off supercar developed on behalf of a client by the Special Projects division, the F12 TRS, whose lines were inspired by the 1957 250... read more June 30, 2014 by 


 
McLaren MSO 650S Spider

McLaren To Build Limited Run Of MSO-Enhanced 650S Supercars

Earlier this year, the official personalization department of McLaren, McLaren Special Operations, unveiled a 650S concept equipped with a number of unique elements aimed at... read more June 25, 2014 by 


 
Ferrari F12 TRS

Official Details On The One-Off Ferrari F12 TRS: Video

Ferrari has chosen to limit the number of cars it builds each year to just 7,000 units but to increase revenues the company is offering more personalization options, ranging... read more June 23, 2014 by 


 
2014 Jaguar XKR-S GT

Jaguar Land Rover Special Operations To Build Bespoke And Extreme Performance Vehicles

Jaguar Land Rover’s existing Engineered To Order division, the British automaker’s personalization department and maker of extreme models such as the 2014 XKR-S... read more June 13, 2014 by 


 
Aston Martin Lagonda

Aston Martin Working On New Sedan, May Use Lagonda Name

The Lagonda SUV concept unveiled at the 2009 Geneva Motor Show was an almost unmitigated failure. Odd proportions, widespread public rejection and a host of excuses marked... read more May 13, 2014 by 


 
Advertisement
 
Advertisement

New Cars

Go!

 
© 2014 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.