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Ferrari And Apple Expand Their Relationship


Ferrari FF equipped with Apple iPads

Ferrari FF equipped with Apple iPads

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When Apple senior vice president Eddy Cue joined Ferrari’s board of directors last year, it seemed that a collaboration between the two companies on infotainment systems was inevitable. Ferrari’s expertise is in making cars go faster, so partnering with a brand already proficient with touchscreen infotainment technology is a logical next step.

It's since been confirmed that the four-seat Ferrari FF can now be ordered with iPad Mini tablets for passenger entertainment.

The cars also get the Siri Eyes Free function as well, already announced for Honda and Acura vehicles.

Siri Eyes Free allows drivers to make calls, queue up music, compose texts, read texts, dictate directions and receive appointment reminders, all without looking at the screen of an Apple-branded mobile device. In fact, Eyes Free blanks out the screen, giving drivers further incentive to focus on the road ahead.

It’s not clear if adding infotainment capabilities will boost Ferrari’s sales, but the brand is doing everything it can to shore up falling sales in Europe. Strong sales in North America and China gave Ferrari a 12-percent increase in profit for 2012, a number it concedes may be difficult to match in 2013.
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