Ferrari headquarters in Maranello, ItalyEnlarge Photo
Following a meeting of its board of directors this week in Maranello, Italy, Ferrari has announced that Apple’s chief of Internet software, Eddie Cue, will be joining the Prancing Horse as one its board members. The announcement is a clear sign that Ferrari sees the role of information technology becoming increasingly important in the automotive world.
Cue, a 23-year Apple veteran, was one of the brains behind the tech giant’s key technologies, including Siri, Maps, iAd and the innovative iCloud services. We could very well see some of these technologies feature in future Ferraris, in particular the voice activation and mapping services.
In fact, Apple has long been rumored to be expanding its services into the auto industry and has already touted its Siri Eyes Free feature, which at the touch of a button on the steering wheel will provide the driver with voice activated control of their smartphone’s functions such as navigation, reservation bookings, texting or calling, and numerous others.
Speaking at the announcement of Cue’s appointment, Ferrari chairman Luca di Montezemolo said, “I am delighted that Eddy Cue, one of the main driving forces behind Apple’s range of revolutionary products, has now joined our board. His huge experience in the dynamic, innovative world of the Internet will be of great assistance to us.”
Montezemolo also pointed out that Ferrari’s brand-related activities, particularly those on the Internet, have continued to provide exceptional results. Revenues from its online store, for example, are up 32 percent so far this year, while visit’s to the company’s website and social media pages were also up significantly. No doubt Cue will play a role here as well.
Eddy CueEnlarge Photo