This week Volvo announced a series of updates across most of its 2014 model range, with only the discontinued C30 and soon-to-be-replaced XC90 remaining unchanged for the new model year.
That means updated versions of the S60 and S80 sedans as well as updated versions of their respective XC60 and XC70 crossover variants.
In other markets where Volvos are sold, the Swedish automaker has also updated the V60 and V70 wagons.
At a recent launch event for the six updated models, Volvo execs explained that this was the most significant product launch in the company’s history. The changes were mostly based on feedback from customers and focused on styling updates, improved safety and the launch of a new touch-screen interface.
No major changes to the mechanicals were introduced, but with completely redesigned versions of all these models due in the coming years, that doesn’t come as much of a surprise.
These completely redesigned models will be based on Volvo's modular SPA platform, which debuts late next year in the 2015 Volvo XC90 and will eventually go on to spawn everything from the new S60 up. Volvo's future small cars will be based on another modular platform being developed with the company's Chinese parent Geely.
As for the updated 2014 models featured in the video, they will go on sale later this year following an official world debut at the 2013 Geneva Motor Show on March 5.
Despite the lack of new product locally (Volvo has launched new V40 and V40 Cross Country models as well as a V60 Plug-In Hybrid overseas), and a greater focus on the Chinese market, Volvo still sees the U.S. as strategically the most important market. The automaker is targeting approximately 70,000 sales in the U.S. this year, and is waiting until the launch of its SPA-based models before revising those figures higher.