Volvo is in the midst of a five-year strategy that is costing close to $11 billion and will see the introduction of a host of new models based around a modular platform known as SPA
. The first of these new models will be the next-generation XC90 SUV, which Volvo has now confirmed will not be launched until the end of 2014.
This is somewhat later than originally expected, though Volvo has been undergoing major changes including appointing a new CEO
and implementing a shift in focus from established markets, where it is losing market share, to new markets, particularly China.
At the same time, Volvo is also developing a new engine family
that will see its entire lineup of vehicles utilize four-cylinder engines.
Most of the $11 billion Volvo is investing in its new models will be spent in Sweden in the form of infrastructure for the SPA platform and four-cylinder engine family.
The new XC90 will be one of the biggest models spawned from the SPA platform. It will be just as practical as the current model and feature seating for seven. The interior is expected to be much more luxurious than the current model, with glass panels and a floating center stack all set to feature once again.
Late last year Volvo showed several sketches of possible designs
for the new XC90, showing a very sleek look and a number of influences from the Volvo Concept You
from 2011. Expect the new SUV to feature a wide grille and high waistline as well as Volvo’s signature vertical tail-lamps.
While its engines will all be four-cylinder units, performance boosting technologies such as direct fuel injection, turbocharging and even hybrid systems will be offered.
A late-2014 may be a long time to wait for the new XC90, but Volvo plans to add some excitement by updating its other models like the S60 and S80 before then.